The Healthcare Sales & Marketing Network(R): Sales & Marketing News, Information and Networking for Medical Devices, Pharmaceuticals and Biotechnology.
Sales & Marketing News, Information and Networking for Medical Devices, Pharmaceuticals and Biotechnology.
Main Page: Medical News Roundups and more Medical Device and Biotech/Pharmaceutical News Medical Meetings and Conventions Calendar Message Boards for Medical Sales and Marketing Professionals, Distributors and Independent Sales Reps in Devices, Biopharmaceuticals and Diagnostics Medical Device Companies, Biotech/Pharmaceutical Companies, Distributors and Independent Sales Reps Members sections: News Roundups, News Archives, SuperSearch, Directory of Medical Sales and Marketing Professionals
Healthcare Sales & Marketing Network celebrates twelve years serving the medical device, biopharmaceutical and diagnostics community!
 
  Click for a printer-friendly version of this news story.    Click to email this news story to a friend or colleague.
Healthcare Sales & Marketing Network: HSMN NewsFeed  


News Release:  November 18, 2009

Radiation Breakthrough Gives Breast Cancer Patients Hope in Single Dose

Cancer Treatment Centers of America will be First in Country to Offer New Technology from Italy

PHILADELPHIA, Nov. 18 -- (Healthcare Sales & Marketing Network) -- A radiation breakthrough to treat breast cancer patients in one day, as opposed to the current average of six weeks, has arrived at Cancer Treatment Centers of America(R) (CTCA) in Philadelphia. CTCA will become the first in the country to offer this treatment option using the Novac7 technology from Rome, Italy.

ADVERTISEMENT
Intraoperative Radiation Therapy (IORT) technology allows patients to receive radiation treatment, delivered with the same power and precision as other advanced radiation techniques, while still in the operating room undergoing surgery, often without any additional outpatient radiation treatment visits, and with fewer side effects. IORT also offers patients better cosmetic results and improved quality of life as the need for additional radiation treatment is minimized or eliminated altogether.

"Women in Italy have had access to the therapeutic and quality of life benefits of IORT for years, but until this point, traditional breast cancer treatments in the United States involved surgery followed by 5-6 weeks of radiation or chemotherapy," said Director of Radiation Oncology Pablo Lavagnini, MD. "Sadly many women don't have access to radiation treatments and those who do are left struggling to juggle a demanding treatment regimen with work and family obligations at home. IORT offers a possible solution."

So how does it work? IORT requires a team approach. While most women with early stage breast cancer are eligible for this procedure, the first step is determining that the patient is a candidate for surgery and IORT. After the surgeon has removed the tumor with a partial mastectomy or lumpectomy, the radiation team will enter the operating room and deliver a single dose of radiation using a mobile linear accelerator. In two to three minutes, the radiation is precisely delivered to the area where the tumor was removed, shielding or protecting normal tissues from potential radiation damage, allowing a full dose of radiation to be delivered where needed and sparing the surrounding structures.

While IORT will offer significant medical and quality of life benefits for breast cancer patients, it will also be a valuable tool for many patients battling other cancer types including: head and neck, stomach, pancreas, rectum, gynecological, prostate and soft tissue sarcomas (especially retroperitoneal). For patients who must receive additional radiation therapy following surgery, they can receive a "boost" of radiation during IORT, shielding the surrounding tissues from radiation damage while allowing a higher dose to the area requiring treatment.

Cancer Treatment Centers of America in Philadelphia expects to begin treating breast cancer patients with IORT by the end of January 2010, as the latest addition to the hospital's fully integrative model of care. For more information, visit cancercenter.com.

About Cancer Treatment Centers of America

Cancer Treatment Centers of America (CTCA) is a national network of hospitals providing a comprehensive, fully integrative approach to cancer treatment. CTCA serves patients with advanced cancer from all 50 states at facilities located in suburban Chicago, Philadelphia, Tulsa and suburban Phoenix. For more information about Cancer Treatment Centers of America, go to cancercenter.com.


  Related News Items  

> Radiation Breakthrough Gives Breast Cancer Patients Hope in Single Dose
    
Source:  Cancer Treatment Centers of America

Issuer of this News Release is solely responsible for its content.
Please address inquiries directly to the issuing company.


  Related Market Research  



Financial Markets Research: ASCO Review Part II - A summary of highlights presented at the ASCO 2006 Annual Meeting  



  Recommended Reports  



> The Cancer Market Outlook to 2011



> Stakeholder Insight: Pricing and Reimbursement in Oncology - Do payers believe oncology drugs offer good value?



> Financial Markets Research: ASCO Review Part I - A summary of highlights presented at the ASCO 2006 Annual Meeting



> Pipeline/Commercial Insight: Molecular Targeted Cancer Therapies - More drugs on the market, more targets in the pipeline



> Cancer Biomarkers: Enhancing diagnostic, therapeutic and developmental strategies



> Pipeline Insight: Cancer Overview - Increasing diversity offers both high risk and reward



> Commercial Insight: Top 20 Cancer Therapy Brands - Sales of targeted therapies overtake cytotoxics in 2006



> Innovations in Cancer: Novel therapeutics, new diagnostics and future R&D strategies



> Pipeline Insight: Cancer Overview - Breast, Gynecological, Genitourinary - Diverse drugs approaching the market for many tumor types



> Commercial Insight: Targeted Therapy Cancer Brands - High growth market will see eight new blockbusters by 2017

 
     
 << BACK Current newsfeed >> search news for 'Hitesys' >>
search news for 'Novac7' >>
search news for 'Intraoperative Radiotherapy' >>
search news for 'IORT' >>
search news for 'radiotherapy' >>
more 'Devices' news...
more 'Oncology' news...
   
  Add keyword to NewsTRACKER [Members] >>
     
    Click for a printer-friendly version of this news story.
  
Click to email this news story to a friend or colleague.
     

 

 
     

 

 

 HOME    •    NEWSFEED    •     MEETINGS & CONVENTIONS    •    FORUM    •    LINKS    •    TOP   
Copyright © 1998-2010 The Healthcare Sales & Marketing Network. All rights reserved.
The Healthcare Sales & Marketing Network is a registered trademark of Healthcare Sales & Marketing Network, LLC.
Powered by Redhat Enterprise Linux 4ES