Healthcare Industry News:  Bristol-Myers Squibb 

Devices Wound Care

 News Release - August 15, 2007

ConvaTec Launches Moldable Technology(TM), Custom-Fitting Skin Barriers

New Technology Offers Improved Skin Protection and Convenience over Traditional Skin Barriers

SKILLMAN, N.J., Aug. 15 (HSMN NewsFeed) -- ConvaTec, a world-leading manufacturer of ostomy and wound care products, announced today the U.S. availability of the ConvaTec Moldable Technology(TM) line of ostomy skin barriers, designed to increase convenience while offering improved protection of the skin surrounding the stoma. ConvaTec Moldable Technology(TM) skin barriers are available on the company's SUR-FIT Natura® ostomy system. They will be made available in four sizes in the U.S. and Europe over the next several months.

"The ConvaTec Moldable Technology(TM) product line is the result of our passion to support people living with an ostomy," says Nino Pionati, ConvaTec Senior Vice President, Global Marketing and Business Development. "We know that every stoma is unique, and this new technology allows the user to custom- fit their ostomy appliance to the individual shape of their stoma."

According to a study of more than 200 people living with an ostomy, 45 percent of ostomy patients suffer from a peristomal skin disorder, of which 77 percent could be related to contact with stoma effluent. A close fitting skin barrier reduces the chance of waste coming into contact with the skin, which may result in skin breakdown.

"When we first envisioned this product, our goal was to create a system designed specifically to the needs of our customer," says Pionati. "Ostomy nurses and patients provided input that we used in the development of the ConvaTec Moldable Technology(TM) line. We believe that through this important partnership, we have developed the most flexible and patient-friendly ostomy line in the marketplace today."

In developing Moldable Technology(TM), ConvaTec set out to create a better-fitting skin barrier that:

-- Provides a close match to stoma size and shape
-- Adapts to the ever-changing shape of a stoma
-- Requires no tools or accessories to aid in fitting
-- Provides improved skin protection

Traditional ostomy barriers allow for gaps which can compromise skin protection. The design of ConvaTec Moldable Technology(TM) skin barriers allows for a snug, comfortable fit across a wide variety of stoma shapes and sizes. The elastic materials of the adhesive allow the barrier to gently expand and contract along with the stoma as it changes size throughout the day. This feature is especially important in the weeks following surgery, when the stoma changes size and shape.

About ConvaTec

ConvaTec, a world-leading manufacturer of ostomy and wound care products with more than 25 years of making a difference in peoples' lives, is a Bristol-Myers Squibb Company (NYSE: BMY ). Bristol-Myers Squibb Company is a global pharmaceutical and related health care products company. For more information, please call 800-422-8811 or visit www.convatec.com.

ConvaTec Moldable Technology and SUR-FIT Natura are trademarks of E.R. Squibb & Sons, L.L.C.


Source: ConvaTec

Issuer of this News Release is solely responsible for its content.
Please address inquiries directly to the issuing company.



RepFinder 2 - Find Great Medical Independent Sales Reps without recruiter fees.RepFinder 2 - available on the Apple App Store for iPhone and iPad.