Healthcare Industry News: HEALTHPOINT
News Release - March 21, 2006
HEALTHPOINT(R) Launches SURGICEPT(TM) Waterless, Brush Free Surgical Hand AntisepticAORN Guidelines Compliant, Clinically Proven, User Accepted Technology Expands Product Portfolio
FORT WORTH, Texas, March 21 (HSMN NewsFeed) -- HEALTHPOINT, Ltd., Surgical Division, a DFB Pharmaceuticals, Inc. company, will announce the launch of SURGICEPT(TM) Waterless Surgical Hand Antiseptic at the Association of periOperative Registered Nurses (AORN) 53rd Congress in Washington, D.C., which begins Tuesday, March 21, 2006. SURGICEPT is the latest member of HEALTHPOINT's popular, brush free, antisepsis product line.
HEALTHPOINT, the company that innovated brush free surgical scrubbing with TRISEPTIN® in 1996, is a recognized leader in products formulated for protection.
Last October, HEALTHPOINT completed a license agreement with Columbia University and purchased Mycrocept Corporation's product line, most notably the SURGICEPT brush free waterless surgical hand antiseptic.
"The SURGICEPT formulas offer unique and vital characteristics for efficacy and user preference," said Lawton Seal, PhD, senior program manager for HEALTHPOINT. "The SURGICEPT product goes on quickly, is fast drying, and has exceptional customer feedback and user acceptance."
The HEALTHPOINT license agreement with Columbia and acquisition of Mycrocept's line provides HEALTHPOINT Surgical Division SURGICEPT, a proven product, and also a unique docket of concepts and ideas that will be utilized to expand HEALTHPOINT's current product portfolio.
"Additionally, the relationship with Columbia provides HEALTHPOINT access to some of the industry's leading resources in the areas of skin asepsis," Dr. Seal continued.
Through this access, Dr. Seal joined Columbia's Shanta Modak, PhD and Cenk Cayci, MD of the Department of Surgery, College of Physicians and Surgeons, to survey AORN operating room (OR) nursing personnel members regarding awareness and adherence to AORN guidelines, utilization of waterless, alcohol-based hand rubs, skin-friendliness, and limitations of current products. In December 2005, 746 surveys were completed and tabulated.
"The efficacy of waterless, alcohol-based hand rub agents is clinically proven," remarked Dr. Seal. "However, the product's efficacy is compromised when not used properly. From our survey, we learned that a combination of factors led to improper product usage including limited understanding of AORN Guidelines and product instruction labels; time constraints in the OR setting; and level of satisfaction of available products."
"Nurses and doctors must like the product's attributes so that the product will be used properly," said Steve Owens, Director of Marketing, HEALTHPOINT Surgical Division. "The reason we are so thrilled to launch SURGICEPT is that it's clinically proven and provides OR personnel with product characteristics they want. The easy to apply, quick to dry formulation is designed to minimize sticky build up, slipping under the glove and improve skin condition. This promises success in surgical hand antisepsis."
To learn more about SURGICEPT brush free waterless surgical hand scrub and other HEALTHPOINT products, visit the HEALTHPOINT booth #4239 at AORN's 53rd Congress.
Since its inception in 1992, HEALTHPOINT has established a U.S. presence in the research, development, and marketing of branded pharmaceuticals, over the counter drugs, and medical devices for surgical, dermatology, and tissue management indications. An aggressive research and development effort has brought HEALTHPOINT unique technologies to the market, setting the pace for its highly trained field sales organization of direct sales representatives. HEALTHPOINT, with over 300 employees, is a DFB Pharmaceuticals, Inc. affiliate company. HEALTHPOINT is based in Fort Worth, Texas. Visit the HEALTHPOINT web site at http://www.HEALTHPOINT.com .
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