Healthcare Industry News:  ORGANOGENESIS 

Devices Personnel

 News Release - November 22, 2006

HydroCision Promotes Steven Van Tyle to Vice President of Global Sales

BILLERICA, Mass.--(HSMN NewsFeed)--HydroCision® Inc. (www.hydrocision.com) announced today the promotion of Steven Van Tyle from Director of International Sales to Vice President of Global Sales, effective immediately.

Mr. Van Tyle has 36 years of experience in sales and sales management within the medical industry. Prior to joining HydroCision, he served as Vice President of Sales for Raymedica, Inc., a medical device manufacturer that developed the world's first nucleus replacement device. He also has served in senior executive sales-and-marketing positions at Cryolife, Inc., ORGANOGENESIS, Inc., the SSI division of Hillenbrand Industries, and at Ayerst Laboratories, a division of American Home Products.

"Our global focus is to ramp-up sales of our SpineJet(TM) MicroResector, which uses the power of water to simultaneously cut and aspirate nucleus removal with no thermal damage," said Van Tyle. "One of the ways we'll accomplish that goal is by doubling our distribution capacity globally. At present, we have distribution in the U.S., Spain, Italy, Portugal, Germany and Turkey. We have already begun submissions for regulatory approvals in Korea, Russia and China, in anticipation of establishing channels of distribution in those countries in 2007. In addition, we will soon establish distribution in the UK, Benelux, and the Scandinavian countries. Our global strategy calls for the training of a minimum of 200 surgeons globally in the use of our products during the coming year," added Van Tyle.

"We are very pleased to have an experienced sales professional such as Mr. Van Tyle on the HydroCision team," said Joseph Plante, Vice President and General Manger of HydroCision. "His vast experience in the orthopedic and spine markets, especially the nucleus replacement sector, will be invaluable to HydroCision as we broaden the distribution of our spine products globally."

"Steve brings experience and leadership to our global sales team," added Doug Daniels, President and CEO of HydroCision. "Effectively penetrating the key markets is very important to HydroCision as we accelerate our sales results. We are confident that Steve's demonstrated sales experience in the international segment of business will translate well to our sales-expansion plans in the United States. We are very fortunate to have him."

Steven Van Tyle graduated from Indiana University with a bachelor's degree in business marketing and served as a captain in the United States Marine Corps.

About HydroCision

HydroCision (www.hydrocision.com) is a leading designer, developer and distributor of fluidjet-based surgical tools. This new, proprietary fluidjet technology is the basis of a new surgical modality, "HydroSurgery", which has positive clinical experience, novel features and versatility. The Company has developed a broad range of fluidjet-based products to meet the clinical and economic needs of multiple specialties.


Source: HydroCision

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