Healthcare Industry News:  telemedicine 

Devices Monitoring Cardiology Personnel

 News Release - December 18, 2006

John Sculley Named to PDSHeart Board

telemedicine Leader Enters New Development Phase

WEST PALM BEACH, Fla.--(HSMN NewsFeed)--Business innovator John Sculley has been named to the board of directors of PDSHeart, Inc., the market leader in cardiac monitoring and cardiac management services, Sean Heyniger, President and CEO announced today.

"Consumer-centric health care will be one of the most important shareholder value creation opportunities for the next 10 years and PDSHeart is beautifully positioned to become a mainstream platform service for both acute patient care and the at-risk aging baby boomers," said Sculley.

Sculley has recently been mentoring a select number of entrepreneurs in Internet marketing, next-generation broadband and wireless technologies and services, according to Heyniger.

"John's technology experience and extraordinary marketing background will be invaluable as we enter our next expansion phase," said Heyniger. "He is a visionary who drives change through innovation, creative use of high technology and rule-changing marketing."

As a CEO, Sculley led Pepsi-Cola Company during marketing successes that included the "Pepsi Generation" and "Pepsi Challenge" campaigns. Steve Jobs recruited him to become Apple's CEO, where Sculley led the development of the first Macintosh computer and the start of Super Bowl mega advertising.

His expertise in growing companies can be seen with his involvement as co-founder and board member of InPhonic (NASDAQ:INPC ), MetroPCS, IdenTrust, Radiospire, Openpeak, SCF Capital and Verified Person.

PDSHeart was the first telemedicine company to achieve accreditation by the Joint Commission on Accreditation of Healthcare Organizations (JCAHO), and recently was granted another three-year accreditation validating its quality standards by which physicians and patients can gauge providers at the frontier of telemedicine.

"We initiated the ambulatory care accreditation process to establish high standards for telemedicine monitoring," Heyniger said. "We intend to continue to lead, innovate and shape the industry."

In addition to Sculley and Heyniger, the PDSHeart Board includes Peter Callahan, PDSHeart Board Chairman; Patrick C. Kelly, Chairman and CEO, Retired, PSS/World Medical, Inc. (NASDAQ-GS); Richard J. Brandewie, Managing Partner, Ballast Point Ventures, a venture capital firm affiliated with Raymond James Financial, Inc., and J. Greig McCully, Co-Founder.

Founded in 2000, PDSHeart is the country's leading provider of cardiac monitoring services. It provides physician-prescribed remote and ambulatory care monitoring of asymptomatic and symptomatic arrhythmia detection via landline, cellular telephone and the Internet. PDSHeart services more than 150,000 patients annually.

Source: PDSHeart

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