Healthcare Industry News: upright
News Release - February 12, 2007
FONAR Increases in-House Advertising Capability; Hires Creative Director of Leapfrog Communications as Vice President of AdvertisingMELVILLE, N.Y.--(HSMN NewsFeed)--FONAR Corporation (NASDAQ:FONR ), the Inventor of MRI(TM), in a continuing effort to reach consumers and physicians about the advantages of the FONAR upright(TM) Multi-Position(TM) MRI, announced that it has hired Tom Attea, managing partner and creative director of Leapfrog Communications, Inc., (www.leapfrogadv.com). Mr. Attea will hold the newly created position of Vice President of Advertising. He will head FONAR's new in-house advertising agency and be responsible for the strategic and creative development of FONAR advertising.
The FONAR In-House Agency was created to allow FONAR to reach physicians and patients with advertising that is both effective and cost-effective.
Mr. Attea has been the point person on the FONAR account at Leapfrog since FONAR began its effort to educate consumers and physicians about the benefits of the upright(TM) Multi-Position(TM) MRI. Now, he will be able to devote himself full time to the promotion and advertising of the FONAR upright(TM) Multi-Position(TM) MRI.
Raymond V. Damadian, MD, president and founder of FONAR, commented, "It's a pleasure to have Tom on our team. I believe his addition marks a real advance in FONAR's ongoing efforts to make the medical community and patients aware of the unique advantages of the walk-in FONAR upright(TM) Multi-Position(TM) MRI."
Mr. Attea stated, "The FONAR upright(TM) Multi-Position(TM) MRI has enormous potential. The more we can tell physicians about the diagnostic advantages and educate patients about the wide-open, walk-in comfort, the more we'll realize the enormous sales potential of this unique and exciting diagnostic advance."
Attea brings to FONAR extensive experience in consumer and medical advertising. He has been an award-winning copywriter and creative executive at some of the largest advertising agencies, including Young & Rubicam and Interpublic Group of Companies. He has also worked for some of the largest pharmaceutical advertising agencies and has written medical and consumer advertising for many of the leading pharmaceutical companies, including Bristol Myers Squibb, Johnson & Johnson, Pfizer, Glaxo Wellcome, DuPont, as well as for Braun Medical Devices.
He has won many creative awards, including 4 Clios in one night, Gold and Silver Lions from the Cannes Film Festival, the Gold Mobius in 2001 for Best Internet Services Advertisement of the Year, and a Gold Telly in 2004, as well as many other major creative awards.
Mr. Attea will be working full-time at FONAR's corporate headquarters in Melville, New York.
FONAR® was incorporated in 1978, making it the first, oldest and most experienced MRI manufacturer in the industry. FONAR introduced the world's first commercial MRI in 1980, and went public in 1981. Since its inception, FONAR has installed hundreds of MRI scanners worldwide. Their stellar product line includes the FONAR upright(TM) Multi-Position(TM) MRI (also known as the STAND-UP(TM) MRI), the only whole-body MRI that performs Multi-Position(TM) imaging (mpMRI(TM)) and scans patients in numerous weight-bearing positions, i.e. standing, sitting, in flexion and extension, as well as the conventional lie-down position. The FONAR upright(TM) Multi-Position(TM) MRI often sees the patient's problem that other scanners cannot because they are lie-down only. With nearly one half million patients scanned, the patient-friendly FONAR upright(TM) Multi-Position(TM) MRI has a near zero claustrophobic rejection rate by patients. A radiologist said, "FONAR upright(TM) MRI - No More Claustrophobia - The Tunnel Is Gone." As another FONAR customer states, "If the patient is claustrophobic in this scanner, they'll be claustrophobic in my parking lot." Approximately 85% of patients are scanned sitting while they watch a 42" flat screen TV. FONAR's latest MRI scanner is the FONAR 360(TM), a room-size recumbent scanner that optimizes openness while facilitating physician access to the patient. FONAR is headquartered on Long Island, New York, and has approximately 400 employees.
The Inventor of MR Scanning(TM), Full Range of Motion(TM), STAND-UP(TM), upright(TM), Multi-Position(TM), pMRI(TM), True Flow(TM), and The Proof is in the Picture(TM) are trademarks of FONAR® Corporation.
Be sure to visit FONAR's Web site for Company product and investor information: www.fonar.com
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