Healthcare Industry News: sanofi-aventis
News Release - March 12, 2007
Sanofi-Aventis Debuts AgingWithBeauty.comLatest Information on Physician-Administered Anti-Aging Treatment Options
BRIDGEWATER, N.J., March 12 (HSMN NewsFeed) -- Dermik Laboratories, a business of sanofi-aventis, today announced the launch of AgingWithBeauty.com, a new Web site designed to educate consumers about the facial aging process and the various anti-aging treatments.
"With the abundance of methods and products currently available, consumers now more than ever before need a resource that will cut through the clutter and offer credible information about aging and associated treatments for aging," said Paula A. Moynahan M.D., Board Certified Cosmetic Surgeon, The Moynahan Medical Center for Cosmetic Surgery, New York, NY. "By offering coverage of a wide range of treatment options, from resurfacing to facial injectables to surgical procedures, AgingWithBeauty.com fills this gap. Visitors to the Web site will have treatment pros and cons, expected outcomes and research findings at their fingertips."
Though the number of minimally-invasive procedures, which include facial injectables, has increased more than 3,000 percent since 1992, confusion and a lack of awareness is evident among consumers.
A recent survey conducted by the American Society for Plastic Surgeons (ASPS) suggests that consumers are confused about what treatments are currently available to address the many aspects of facial aging. In fact, only 22 percent of respondents were very or extremely familiar with available treatment options, while 78 percent had less familiarity with physician- administered treatments. At the same time, 32 percent of respondents were unsure of how long some treatments last.
Similar to the ASPS survey, a 2003 survey conducted by the American Academy of Dermatology (AAD) found that 94 percent of women are confused by the numerous anti-aging treatment options while more than 78 percent reported uncertainty about cosmetic procedure benefits, duration of results and treatment procedures.
The new online destination, www.AgingWithBeauty.com, explains the underlying causes and actions of facial aging, providing visual examples of how aging affects our bodies internally, externally, physiologically and temporally. It provides a glossary with detailed explanations about different anti-aging treatments and links to resources such as research articles, clinical studies, and professional organizations that provide further information on facial aging. The site also emphasizes the importance of selecting a medical professional trained to administer facial rejuvenation procedures and strives to foster discussion between the consumer and physician about available options.
"The launch of this valuable online resource by sanofi-aventis will aid the consumer in the decision-making process," said Dr. Moynahan. "Patient awareness and an experienced medical professional are vital when making a treatment decision in an evolving anti-aging market."
About Dermik Laboratories
Dermik Laboratories, a business of sanofi-aventis, has pioneered the development of new pharmaceutical products for skin and nails for nearly 60 years. With a strong commitment to dermatology, Dermik continues to expand its support of cutting-edge research.
sanofi-aventis is one of the world's leading pharmaceutical companies. Backed by a world-class R&D organization, sanofi-aventis is developing leading positions in seven major therapeutic areas: cardiovascular, thrombosis, oncology, metabolic diseases, central nervous system, internal medicine and vaccines. sanofi-aventis is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY ).
Contact: Terri Pedone, 908-981-6562, Terri.Pedone@sanofi-aventis.com
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