Healthcare Industry News: Medline
News Release - March 13, 2007
Introducing New ALEVE(R) Liquid GelsAll-Day Pain Relief for People with Active Lifestyles
MORRISTOWN, N.J., March 13 (HSMN NewsFeed) -- Bayer Consumer Care announces the introduction of ALEVE® Liquid Gels, combining the all-day pain relieving power of ALEVE (naproxen sodium) with "liquid-fast" speed and convenient dosing for those who suffer from back and joint pain.
Whether you're a marathon runner, weekend tennis ace or nature-hike enthusiast, back and joint pain can sideline even the most active person. According to the National Institutes of Health, back pain will affect approximately 80 percent of people in the United States at some time during their lives(1). Back pain is also the second most common reason for visits to the doctor and a direct cause of health care expenses of $20 billion each year(2).
Targeted for adults aged 25 to 49 who want to stay active, ALEVE Liquid Gels offer relief from minor aches and pains due to backache, muscle aches, minor arthritis pain, headache and the common cold. Just two ALEVE Liquid Gels can provide this all-day relief, where it would take four or even eight pills with other brands.
"As a very effective product providing all-day relief, ALEVE has made a difference in the lives of millions of people who suffer from minor arthritis pain," said Jay Kolpon, Vice President, Marketing and New Business Development, Bayer Consumer Care. "The introduction of ALEVE Liquid Gels allows us to connect with a new consumer segment and offer fast relief to active people who don't want to be slowed down by back or joint pain."
ALEVE Liquid Gels are sold in 20ct, 40ct, 80ct sizes as well as a 160ct club size, with suggested retail prices starting at $5.49. The active ingredient in each Liquid Gel is naproxen sodium (220mg). Adults and children 12 years and older may take one capsule every eight to 12 hours while symptoms last, and should not exceed three capsules in a 24-hour period.
ALEVE Liquid Gels are now available at food, drug and mass retail outlets nationwide. For more information, visit www.ALEVE.com.
About Back Pain and Joint Pain
Back pain can range in severity from a dull, constant ache to a sudden, sharp pain(3). It is estimated that back pain affects eight out of 10 people and is one of society's most common medical problems. Back pain is more common among "weekend warriors," or people who go out and exercise after being inactive during the week(4).
Joint pain is a very bothersome symptom for many people(5). Joint pain can be caused by many types of injuries or conditions, with one of the most common causes being unusual exertion or overuse of the joint, including strains or sprains(6).
Since its introduction as an OTC product in June 1994, ALEVE has been used by millions of Americans as a safe and effective pain reliever for more than a decade. With the convenience of all day relief with just two pills, ALEVE can be used for the treatment of aches and pains due to minor arthritis pain, muscle aches, backache, headache, toothache, menstrual pain and pain associated with the common cold. Always read and follow label instructions.
About Bayer Consumer Care
The Consumer Care Division of Bayer HealthCare LLC, is headquartered in Morristown, N.J. Bayer's Consumer Care Division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer® Aspirin, ALEVE®, Alka-Seltzer Plus®, Bactine®, RID®, Phillips'® Milk of Magnesia, Midol®, Alka-Seltzer®, One-A-Day® multivitamins and Flintstones(TM) vitamins.
Bayer HealthCare, a subsidiary of Bayer AG, is one of the world's leading, innovative companies in the health care and medical products industry based in Leverkusen, Germany. In 2005, the Bayer HealthCare subgroup generated sales amounting to some 9.4 billion Euro. Bayer HealthCare employed 33,800 people worldwide in 2005. The company combines the global activities of the division's Animal Health, Consumer Care, Diabetes Care and Pharmaceuticals. Since January 1, 2006 the new Pharmaceutical Division consists of the former Biological Products and Pharmaceutical Division and now comprises three business units: Hematology/Cardiology, Oncology and Primary Care. Bayer HealthCare's aim is to discover and manufacture products that will improve human and animal health worldwide. The products enhance well-being and quality of life by diagnosing, preventing and treating diseases.
(1) Back Pain: Handout on Health, U.S. Department of Health and Human Services (National Institutes of Health & National Institute of Arthritis and Musculoskeletal and Skin Diseases) 2002.
(2) The Cleveland Clinic "Causes of and Initial Treatment for Low Back Pain," www.clevelandclinic.org/health/health- info/docs/1700/1790.asp?index=7936
(3) Back Pain: Handout on Health, U.S. Department of Health and Human Services (National Institutes of Health & National Institute of Arthritis and Musculoskeletal and Skin Diseases) 2002.
(4) Back Pain: Handout on Health, U.S. Department of Health and Human Services (National Institutes of Health & National Institute of Arthritis and Musculoskeletal and Skin Diseases) 2002.
(5) National Library of Medicine/Medline, http://www.nlm.nih.gov/Medlineplus/ency/article/003261.htm
(6) National Library of Medicine/Medline, http://www.nlm.nih.gov/Medlineplus/ency/article/003261.htm
Source: Bayer HealthCare
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