Healthcare Industry News:  Allergan 

Devices Personnel

 News Release - April 20, 2007

Rob Bancroft Promoted to General Manager of HEALTHPOINT, Ltd.

Fort Worth, Texas, USA - April 20 (HSMN NewsFeed)-- Michael E. Steadman, Group President and COO of DFB Branded Pharmaceuticals, a segment of Fort Worth-based DFB Pharmaceuticals, Inc., has announced the promotion of Robert E. Bancroft to General Manager of HEALTHPOINT, Ltd. Mr. Bancroft was most recently Senior Vice President, Sales and Marketing, Healthpoint Tissue Management.

The newly-formed DFB Branded Pharmaceuticals unites Healthpoint Tissue Management; Coria Laboratories, Ltd.; Healthpoint International; and Healthpoint Surgical. With the change, the two formerly autonomous Tissue Management and Surgical divisions combine under one Healthpoint umbrella led by Mr. Bancroft.

"Rob has greatly catalyzed our success over the past two years," Mr. Steadman said. "His foundation in pharmaceutical and biologic development and marketing has enriched our division. His work will be instrumental as we move toward achieving Healthpoint's growth plans and bringing to fruition our vision of becoming the pharmaceutical/biologics leader in the chronic and acute wound care and surgical markets."

Gross sales for Tissue Management increased 57 percent since Mr. Bancroft joined the division in 2004.

Mr. Bancroft started with Healthpoint in November of 2004 as Vice President of Marketing for the Tissue Management division. In March of 2006, he was promoted to the Senior VP role to integrate the sales and marketing functions.

Mr. Bancroft launched his career at Allergan, Inc. in sales of topical ophthalmics for its U.S eye care business in the late 1980s. There, he rose to Senior Director of Global Marketing before joining Healthpoint.
After graduating from Indiana University in Bloomington with a Bachelor of Science degree in biology, Mr. Bancroft earned his MBA in marketing and finance at the University of Southern California, Los Angeles.

At Healthpoint headquarters, Mr. Bancroft oversees a staff and field sales organization of 200. His executive team includes Joe Santoro, Vice President, Sales and Healthcare Systems; JR Locey, Vice President, Strategic and Business Development; and Marcus Girolamo, Director, Marketing.


Since its inception in 1992, Fort Worth, Texas-based Healthpoint has established a U.S. presence in the research, development, and marketing of branded pharmaceuticals, over the counter drugs, and medical devices for tissue management and surgical indications. An aggressive research and development effort has brought Healthpoint's unique technologies to the market, setting the pace for its highly trained field sales organization of direct sales representatives. Healthpoint, with over 300 employees, is part of DFB Branded Pharmaceuticals, a DFB Pharmaceuticals, Inc. business segment.

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