Healthcare Industry News:  Vital Options 


 News Release - May 29, 2007

"The Group Room(R)" to Broadcast 10th Anniversary Show From the 43rd Annual Meeting of the American Society of Clinical Oncology (ASCO), Sunday, June 3

LOS ANGELES, CA--(Healthcare Sales & Marketing Network)--May 29, 2007 -- "The Group Room" -- the nationally syndicated weekly call-in cancer talk radio show -- will produce its 10th annual live ASCO broadcast from the floor of the 43rd Annual Meeting of the American Society of Clinical Oncology, Sunday, June 3, 2007, McCormick Place Convention Center, Chicago, IL. The show will take place in the East Building (Lakeside Center), Level 2, Hall E Lobby, from 3:00-5:00pm CT.

The annual ASCO meeting is the largest and most important scientific oncology meeting in the world, and this annual broadcast gives an opportunity for listeners to speak directly with some of the most noted cancer experts and researchers.

"We're pleased to have 'The Group Room' return for their 10th annual live broadcast and anniversary show from the floor of ASCO's Annual Meeting," said Roy S. Herbst, PhD, MD, Immediate Past-Chair of ASCO's Cancer Communications Committee and Professor of Medicine at The University of Texas M. D. Anderson Cancer Center. "This radio program provides a tremendous informational service to the patient and advocacy community by presenting thoughtful perspective and expert review of the latest science advances in cancer care research."

"'The Group Room' debut at ASCO a decade ago was a progressive step on the part of ASCO in their support of enhanced communications to the patient community and commitment to advocacy. 'The Group Room' was the first live broadcast that ASCO invited to participate at their annual meeting, and it illustrates the very proactive role that ASCO has taken on behalf of cancer education," says Selma R. Schimmel, founder and CEO of Vital Options International, host of "The Group Room," and a three-time cancer survivor.

This special broadcast is a collaborative effort with ASCO's consumer website,, and will present clinical highlights from the meeting, a discussion on survivorship, and advances in the treatment of breast cancer.

Physicians joining the panel include:

-- Patricia Ganz, MD, Former Board Member, American Society of Clinical Oncology; Professor, UCLA Schools of Medicine and Public Health and Division of Cancer Prevention and Control Research, Jonsson Comprehensive Cancer Center, Director of the UCLA-LIVESTRONG Survivorship Center of Excellence, includes the VITA Program focusing on Vital Information and Tailored Assessment consultations for cancer survivors, Los Angeles, CA;

-- Roy S. Herbst, MD, PhD, Past-Chair, ASCO Cancer Communications Committee; Professor of Medicine, Department of Thoracic/Head and Neck Medical Oncology, and Chief of the Section of Thoracic Medical Oncology at The University of Texas M. D. Anderson Cancer Center, Houston, TX;

-- Stefan Glück, MD, PhD, Professor of Medicine, University of Miami School of Medicine and Clinical Director for the Braman Family Breast Cancer Institute, University of Miami Sylvester Comprehensive Cancer Center, Miami, FL; and

-- Ruth O'Regan, MD, Director, Clinical and Translational Breast Cancer Research, Director, Hematology/Oncology Fellowship Program, Associate Professor of Hematology/Oncology, Winship Cancer Institute, Emory University, Atlanta, GA.

The show is heard live in select cities and on XM Satellite Radio's "Talk Radio" XM 165, Internet simulcast at, where all programs are archived, and podcast on iTunes and Callers enter on-air discussions toll-free at 1-800-GRP-ROOM (1-800-477-7666), toll free numbers in other countries, and by email to This special feature of "The Group Room" will also be accessible through ASCO at

The American Society of Clinical Oncology (ASCO) is the world's leading professional organization representing physicians of all oncology subspecialties who care for people with cancer. ASCO's nearly 25,000 members from the United States and abroad set the standard for patient care and lead the efforts to discover more effective cancer treatments, increase funding for clinical and translational research and ultimately, improve cancer care for the estimated 10 million people diagnosed with cancer worldwide each year. ASCO publishes the "Journal of Clinical Oncology," the preeminent, peer-reviewed medical journal on clinical cancer research and produces People Living With Cancer (, a comprehensive consumer Web site providing oncologist-vetted cancer information to help patients and families make informed health care decisions.

Founded in 1983, Vital Options was the first psychosocial and advocacy organization for young adults with cancer, before expanding into an international cancer communications organization with the launch of "The Group Room®" in 1996. Vital Options is noted for its pioneering and innovative approaches in using cutting edge technology to advocate and communicate about cancer through a variety of audio and video formats including "The CancerNewsMinute®," "CancerTalk(SM)," and "CancerTours™." "The Group Room" is produced in association with Premiere Radio Networks and regularly broadcasts from leading US and European clinical meetings. Vital Options International is a not-for-profit 510(c)(3) headquartered in Southern California. It is also a registered European charity based in France at the American Hospital of Paris, with production partners at Radio Marsden, the Royal Marsden Hospital, London, UK.

This special broadcast is made possible, in part, through support from AstraZeneca & Abraxis BioScience, GlaxoSmithKline Oncology and Lilly Oncology.

Source: Vital Options International

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