Healthcare Industry News: Zimmer
News Release - September 24, 2007
SpineVision(R) Appoints Luis Aparicio as Company's First PediGuard Sales Rep for State of TexasSAN FRANCISCO--(HSMN NewsFeed)--SpineVision® announced today that it has appointed Luis Aparicio as the Company's first direct salesman for its PediGuard(TM) device. Mr. Aparicio will be responsible for the State of Texas territory, effective immediately.
Previously, Mr. Aparicio was employed by CenterPulse SpineTech (Zimmer Spine) since 2003 as a sales representative headquartered in Austin, Tex. Earlier in his career, Mr. Aparicio held direct sales positions at two other spine companies, for whom he was also headquartered in Austin.
PediGuard(TM) is the first and only FDA-cleared Class II device for real-time electronic detection of possible penetration outside the vertebral pedicle. Accuracy of pedicle screw placement is an important issue in spine surgery: published rates of intraoperatively 'misplaced' pedicle screws range from 10 to 40 percent, some of which result in pathological consequences such as spinal cord damage, including paraplegia or quadriplegia. Consequently, liability risks for spine surgeons are high. PediGuard is the first patented, wireless, handheld instrument capable of accurately detecting changes in tissue type, thus alerting surgeons to potential pedicular or vertebral breaches during pedicle screw site preparation. Real-time feedback is provided to surgeons via audio and visual signals, giving them new additional information. The use of PediGuard requires no change in surgical technique.
"Our PediGuard business is beginning to take off in the United States, especially in Texas," said Julian Mackenzie, SpineVision's Chief Executive Officer. "We are of course very pleased to welcome Luis Aparicio to our U.S. sales team. He has significant experience in sales, primarily in the spine area, and a proven track record of year-over-year growth. He also has strong relationships in place with key spine surgeons, local hospitals and OR departments in the State of Texas," said Mackenzie. "We are especially pleased that Luis is a self-motivating, results-oriented sales pro. We expect Luis to have an immediate and positive impact on sales of PediGuard in his territory, which will complement our focus on evolving SpineVision into a preeminent and profitable spine company in the United States."
SpineVision (www.spinevision.com) is exclusively focused on bringing innovative motion preservation and fusion devices to spine specialists around the world.
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