Healthcare Industry News:  colonoscopy 

Devices Personnel

 News Release - September 25, 2007

NeoGuide Systems Appoints John Cifarelli to Vice President of Sales

SAN JOSE, Calif.--(HSMN NewsFeed)--NeoGuide Systems Inc., a developer of technology to prevent and treat colorectal cancer, has named seasoned medical device executive John Cifarelli as vice president, sales. Cifarelli will be responsible for establishing and leading the company's worldwide sales organization.

"John's experience, relationships and proven track record in the gastroenterology and medical device markets made him the obvious choice for NeoGuide's vice president of sales," said Austin Noll, president and chief executive officer. "His energy and passion for our business were apparent from the start, and we have tremendous confidence in his ability to create and grow a world-class sales organization."

Cifarelli brings nearly 25 years of medical device sales experience to NeoGuide, including 18 years of progressive management positions within Olympus America's Surgical Products, Medical Systems and Endoscopy Products groups. He most recently served as vice president and general manager of the company's Surgical Products Group. Prior to NeoGuide, Cifarelli was executive vice president of sales and marketing for CDx Laboratories, an emerging specialty pathology laboratory focused on gastroenterology and otolaryngology. He has also consulted for numerous medical device companies. Cifarelli began his career at C.R. Bard and the 3M Company and holds a bachelor's degree from Marist College, Poughkeepsie, New York.

"I believe that NeoGuide has the opportunity to fill a real innovation void in the gastroenterology market, where we really have yet to see meaningful improvements in outcomes, patient comfort and practice efficiencies," said Cifarelli. "I look forward to building a top-notch sales force of experienced reps that can help us bring the company's disruptive technologies to market, for the benefit of physicians and their patients."

NeoGuide is developing the NeoGuide Endoscopy System, a computer-assisted colonoscopy system designed to enhance physician control of the colonoscope and to eliminate looping, the principle limitation of the conventional colonoscopy procedure.

About NeoGuide Systems

NeoGuide Systems was founded in 2000 with the mission to transform the way endoscopic procedures are conducted. The company is developing technology designed to revolutionize the way physicians visualize and deliver therapies within the body. Representing a significant departure in the way colonoscopies are performed, the NeoGuide Endoscopy System offers physicians more control through advanced features. For more information, please visit the company's website:

Source: NeoGuide Systems

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