Healthcare Industry News:  X-ray imaging 

Devices Dental Distribution

 News Release - October 4, 2007

AFP Imaging Names Genexa Medical as Exclusive Canadian Distributor For NewTom(TM) 3-D Dental Scanners and EVA Dental Sensors

ELMSFORD, N.Y.--(HSMN NewsFeed)--AFP Imaging Corporation (OTCBB: AFPC.OB ), and its DENT-X division, announced today that Genexa Medical Inc. has become the exclusive Canadian distributor for AFP Imaging's NewTom(TM) 3-D Cone Beam Computed Tomography (CBCT) Dental Scanners and the EVA+ family of intraoral, dental, digital x-ray sensors, effective September 2007. Previously, Genexa Medical had served as one of several Canadian distributors for DENT-X.

"Genexa Medical is an experienced sales and marketing organization serving the Canadian dental market. It has a unique professional distribution approach by offering full financial services to its equipment customers as well as innovative ownership programs. We have enjoyed our relationship with them as a distributor of our EVA line, and we are happy to expand our partnership to include the NewTom 3-D scanners. They will now market both product lines to dental practices, imaging centers and hospitals throughout Canada," says Donald Rabinovitch, President of AFP Imaging. "We look forward to a long and very prosperous association with them."

Gary Lee, Senior Vice President, Sales and Marketing, Genexa Medical, notes, "Genexa Medical is extremely pleased to be representing select AFP Imaging products in the Canadian market. AFP's state-of-the-art NewTom 3G and VG 3-D scanners provide dental professionals and surgeons with detailed three-dimensional diagnostic images using 85% less radiation than traditional CT scanners and eliminate visits to offsite CT scanners and wait times."

The NewTom 3-D scanners are dedicated volumetric X-ray imaging devices that acquire a 360-degree, rotational X-ray sequence of diagnostic images for use in radiology of the dento-maxillo-facial complex and in the field of maxillofacial surgery. The system reconstructs, in three-dimensions, the examined anatomical volume, producing and displaying both three-dimensional or two-dimensional renderings. NewTom's proprietary 3-D technology is available in both the NewTom 3G horizontal unit and the brand new vertical model, the NewTom VG, which is being introduced at the American Dental Association Annual Session in San Francisco Sept. 27-30. AFP Imaging is the only CBCT scanner supplier to currently provide both vertical and horizontal patient positioning configurations. Unlike all other competitive products, NewTom also features up to a 12-inch field of view (F.O.V.) in one scan without supplemental scans, using either digital flat panel or image intensifier capture technologies.

EVA is a film-less, digital, dental imaging radiology system that produces highest resolution, diagnostic quality intraoral images. Utilizing patented CMOS x-ray sensor technology, EVA produces high-efficiency, low-noise images which are digitized and transmitted to the computer via a standard USB port and is compatible with laptop or desktop systems. EVA+ is the first and only sensor to offer rounded top corners in all three planes, making it the most comfortable, ergonomically correct sensor on the market. Furthermore, EVA+ has added this comfort aspect without sacrificing image size or cutting corners like other systems. EVA+ has a full rectangular imaging design by limiting distances between the active imaging area and the physical contour of the capsule.

As a result of AFP Imaging's new relationship with Genexa Medical, the Company estimates, in the next 12 months, to realize Canadian sales of NewTom 3-D scanners plus EVA and EVA+ dental sensors at US$4 million with continued growth in future years, according to Daniel Fields, Executive Vice President of AFP Imaging. Fields also estimates that Genexa will complete approximately eight to ten NewTom sales, in Canada, within the next 90 days.

About AFP Imaging

AFP Imaging is a diagnostic imaging supplier whose products are distributed worldwide with clinical applications for dental, medical and veterinary professionals. The company's quality assurance program is ISO 9001 certified, an international standard. The company's digital imaging technologies and product lines are providing the gateway for future internal and external growth. Through its global distribution network, the company has produced branded products that are installed in approximately 100,000 dental and medical facilities. Each site serves as a reference point for future user upgrades of equipment. The company's products are distributed under various trademarked brand names that include AFP, DENT-X, EVA and NEWTOM. For additional corporate information please visit our web sites at, and

The remarks contained in this press release and presented elsewhere by management from time to time contain forward-looking statements, which involve risks and uncertainties, including statements regarding the Company's plans, objectives, expectations and intentions. The Company's actual results may differ significantly from the results discussed in this press release or in other forward-looking statements presented by management. Among the factors that could cause actual results to differ materially include the failure of revenue on new products to develop as estimated, regulatory delays, loss of existing customers, the Company's inability to meet increasing demand for its new products, general downward trends in the Company's industry and other risk factors as described in the Company's filings with the Securities and Exchange Commission. The Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any such statements to reflect any change in the Company's expectation or any change in events, conditions or circumstances on which such statement is based.

Source: AFP Imaging

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