Healthcare Industry News: K2M
News Release - October 9, 2007
K2M Announces Phase II Launch of PYRENEES(TM) Cervical Plate SystemMarket Demand Increases for Low Profile Plate with Revolutionary tifix(R) Locking Technology
LEESBURG, Va.--(HSMN NewsFeed)--K2M, Inc., the spinal device company developing innovative and simplified solutions for the treatment of complex spinal pathologies and procedures, today announced the Phase II launch of its PYRENEES Cervical Plate System. In response to increased demand for the system, K2M has nearly doubled the number of sets available in the market since the initial launch of the system in August.
The market for cervical plates is expanding rapidly due in large part to the aging population and concurrent rise in degenerative disc disease and other cervical spine disorders. Cervical spine procedures rely on the latest, most precise advances in technology to ensure optimal patient health and aid in successful, post-operative spine fusion. The market demand for the innovative PYRENEES Cervical Plate System, marked by its distinctive low profile and patented tifix Locking Technology, has continually risen, leading to increased production and distribution.
PYRENEES' low profile features a 1.5 mm leading edge which potentially minimizes patient discomfort, particularly esophageal irritation. In addition, this system offers low profile drill guides, allowing for optimal viewing of the bone graft window. The revolutionary tifix Locking Technology requires no additional locking mechanism, whereby each screw head forms an autogenic, or self-producing, lock to the plate. With screw flexibility of up to 45 conical degrees and a corresponding low torque driver, PYRENEES also combines the benefits of multidirectional screw placement with a rigid plate, for optimal stability yet flexibility. The tifix Locking Technology ensures that the screw will lock to the plate at increased angles, which may be a concern with competitive cervical plate systems. Surgeons can also conduct screw adjustments or realignments without compromising the locking feature.
Industry feedback regarding the new cervical plate has been extremely positive. According to Dr. Paul Arnold, Professor of Neurosurgery at the University of Kansas Medical Center, "PYRENEES is a great plate; it is easy to use, very dependable and very reliable."
"The rapid surgeon acceptance of the PYRENEES system showcases the innovative, market driven approach that is the hallmark of K2M. This system is another example of K2M's ability to deliver spine solutions which address real world surgical needs," Eric Major, K2M's President and CEO. "While participating in an otherwise crowded market, this well protected patented tifix Locking Technology provides us with a uniquely superior plate screw locking mechanism. This revolutionary breakthrough has proven to be an exceptional design. This technology not only addresses applications for the cervical spine, but serves as the basis for a number of next generation products under current development that will utilize this uniquely low profile, easy to use, and dependable tifix technology."
K2M, Inc. is an innovative spinal device company that develops simplified solutions for the treatment of complex spinal pathologies and procedures. Chief Medical Officer, Chairman and co-founder, Dr. John Kostuik, former Chief of Spine Surgery at John Hopkins Medical Center, drives K2M's commitment to redefining the market. K2M's industry expertise derives from their unprecedented Board of Scientific Advisors consisting of renowned spine surgeons. K2M's comprehensive line of products include: stabilization systems, minimally invasive systems, motion preservation systems and other advancements in spine solutions. Additional information is available online at www.K2M.com.
Issuer of this News Release is solely responsible for its
Please address inquiries directly to the issuing company.