Healthcare Industry News:  Roche Diagnostics 

Devices Monitoring Personnel

 News Release - October 16, 2007

Barnev, Inc. Names Ronald Greene Chief Executive Officer and Opens New Headquarters in Greater Boston Area

20-Plus Year Medical Device Veteran to Lead Continuous Labor Monitoring Provider

ANDOVER, Mass.--(HSMN NewsFeed)--Barnev, Inc., providers of BirthTrack(TM) continuous labor monitoring solutions, today announced the appointment of Ronald Greene as chief executive officer (CEO). Greene brings to Barnev over 23 years of executive experience in the medical device arena.

"We're delighted that Ron has joined our team and will take the reins of this key leadership role," said Jonathan Adereth, chairman, Barnev, Inc. "Ron is a seasoned executive who has delivered first-rate results and been a true leader at every juncture of his career. His experience with rapid growth companies in the medical device sector is invaluable."

"Ron brings a unique blend of entrepreneurial spirit, leadership skills, and medical device expertise to Barnev," said Barnev Director George Rehm, managing director of Aeris Capital AG, advisor to Barnev's largest investor. "With Ron's considerable experience and insight into the world of medical technology, Barnev continues to stock its senior leadership with exceptional talent and knowledge."

Greene has previously held executive-level sales, marketing, and general management positions with Axya Medical Inc., C.R. Bard, Inc., Richard-Allan Medical Industries, Inc. and Roche Diagnostics, Inc. (formerly Boehringer-Mannheim, Inc.). Most recently, he was a senior executive of Axya Medical Inc., a provider of knotless fixation systems for minimally invasive surgery, where he was influential in the firm's recent sale. At C.R. Bard, Greene served as president of Bard Endoscopic Technologies, where he established a worldwide leadership position in Soft Tissue Reconstruction, Laparoscopy, Endoscopy, OB/GYN and Arthroscopy, growing sales in excess of 100% per year for several years in these categories.

In addition to Greene's appointment, Barnev recently moved the company's headquarters from Cleveland, OH to Andover, MA, in the Greater Boston area. Barnev headquarters is now located at 138 River Road, Andover, MA 01810.

About Barnev Inc.

Barnev Inc. manufactures and sells BirthTrack, a continuous labor monitoring technology that accurately and safely monitors in real time both cervical dilation and fetal head descent in the birth canal during the labor process. BirthTrack is FDA cleared and CE approved, and has been introduced into U.S. and other global markets. For more information, please visit

Source: Barnev

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