Healthcare Industry News:  ROZEREM 


 News Release - January 17, 2008

ReachMD Appoints Pharmaceutical Veteran as Executive Vice President of Sales and Business Development

Former Takeda executive Paul Boidy brings nearly two decades of healthcare experience to ReachMD

CHICAGO, January 7, 2008–-(HSMN NewsFeed)--ReachMD, an innovative communications company providing advanced healthcare information and education for medical professionals, today announced that Paul Boidy, former Director of Neuroscience Marketing for Takeda Pharmaceuticals, joins the company as its Executive Vice President of Business Development and Customer Solutions.

A veteran in the pharmaceutical industry, Boidy has nearly two decades of experience in leading the sales and marketing efforts of successful healthcare brand initiatives. Boidy most recently was responsible for the planning and execution of several key brands at Takeda Pharmaceuticals North America, and served as the leader of professional and consumer strategies involving the company's neuroscience products, including the recent successful DTC launch of ROZEREM for insomnia treatment.

At ReachMD, Boidy will be responsible for leading the sales and business development operations with a mission to build the company’s strategic partnerships, marketing and communications sponsorships in addition to continuing its medical education agreements. Boidy will report directly to Gary Epstein, CEO of ReachMD.

“Paul has an impressive reputation as an industry innovator, and will be a great addition to our team as we continue to build on the growth generated in 2007,” said Epstein. “His wealth of experience in strategic planning and the development of strong customer relationships will help us increase momentum for ReachMD as one of the most innovative new communication, education and information media alternatives in the healthcare industry.”

Boidy has held positions of increasing responsibility in market development and the successful launch of pharmaceutical products within multiple therapeutic areas including CNS, cardiovascular, anti-infective, sleep disorders and arthritis/pain brands such as Celebrex.

“ReachMD brings a very unique set of products to the healthcare education and communications industry,” explained Boidy. “It is exciting to join an organization that enables companies to more effectively connect with their target audiences. I look forward to expanding the existing client base and driving more brand awareness for our company.”

“From a programming and medical education standpoint, Paul’s knowledge and understanding of the regulatory and legal aspects of marketing and medical education will prove to be an important asset when developing content solutions for ReachMD,” noted Dr. David Preskill, founder of ReachMD.

Boidy has consulted for multiple healthcare communications companies on ways to leverage new media and alternative channels to meet the needs of professional and consumer targets. His experiences in this arena have made him a sought after speaker at industry conferences including the Drug Information Association and multiple eMarketing conferences.

Boidy earned his degree in Economics at the University of Missouri-Columbia and completed the UCLA Medical Marketing Program at the Anderson School of Business at the University of California, Los Angeles. He is based in Chicago.

About ReachMD

ReachMD, headquartered in Highland Park, Illinois, is a leading provider of advanced healthcare information and education for medical professionals. The company's proprietary technology provides the most up-to-date healthcare information in the field through cellular phone, satellite radio and on-line programs. This technology allows healthcare professionals to access the latest information in best practices and new advances in treatment and delivers this information through convenient and accessible ways.

For more information, visit

Source: ReachMD

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