Healthcare Industry News:  DePuy 

Devices Orthopaedic Personnel

 News Release - February 20, 2008

KFx Medical Corporation Appoints Matt Meyer as its Vice President Marketing

SAN DIEGO--(HSMN NewsFeed)--KFx Medical Corporation announced today the appointment of Matt Meyer as Vice President, Marketing of the orthopedic tissue repair company.

Previously, Mr. Meyer was Group Director at Medtronic (NYSE: MDT ) with its Spinal and Biologics business in Memphis, Tenn. During his 10 year career with Medtronic Sofamor Danek, Mr. Meyer had marketing responsibility for businesses in excess of $700 million. He rapidly rose through the ranks of account representative and product management with substantial and continual year over year growth in his assigned products. Prior to Medtronic, he worked at DePuy Motech, now a Johnson and Johnson company (NYSE:JNJ ), as a sales representative. After earning his undergraduate degree at Virginia Tech he served in US Army with Infantry and Special Forces units.

Matt is a great addition to our management team. His considerable success with orthopedic multinationals in branding, project management, and meeting aggressive growth objectives will help us greatly as we further our market expansion in rotator cuff repair and enter multiple new markets later this year, remarked Tate Scott, KFxs president and CEO.

I am excited to join KFx at this critical time for the company. KFx is committed to developing innovative implant systems that insure patients receive secure, anatomic, soft tissue re-attachment in a host of orthopaedic applications, said Mr. Meyer.

KFx Medical recently completed a Series B Financing of $10 million lead by Alloy Ventures.

Over four million people seek medical advice for shoulder pain every year; torn rotator cuffs alone account for more than 500,000 surgeries annually and have traditionally required many weeks of rehabilitation. Traditional minimally invasive techniques, although promising (patients typically experience less pain and regain full range of motion more quickly) - require surgeons to have advanced arthroscopic skills. In contrast, KFx provides simple systems for surgeons while ensuring more anatomical repair for the patient, yielding better clinical outcomes.

About KFx Medical Corporation

Headquartered in Carlsbad, Calif., KFx Medical Corporation was founded in 2003 to develop clinically relevant solutions to rotator cuff repair. The company is privately held Investors include Alloy Ventures, Charter Life Sciences, Arboretum Ventures, Montreux Equity Partners, and MB Ventures.

Source: KFx Medical

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