Healthcare Industry News:  Vital Options 

Oncology

 News Release - May 29, 2008

"The Group Room(R)" to Broadcast 10th Anniversary Show From the 44th Annual Meeting of the American Society of Clinical Oncology (ASCO), Sunday, June 1

LOS ANGELES, CA--(Healthcare Sales & Marketing Network)--May 29, 2008 -- "The Group Room" -- the nationally syndicated weekly call-in cancer talk radio show -- will produce its 10th annual live ASCO broadcast from the floor of the 44th Annual Meeting of the American Society of Clinical Oncology, Sunday, June 1, 2008, McCormick Place Convention Center, Chicago, IL. The show will take place in the East Building (Lakeside Center), Level 2, Hall E Lobby, from 3:00-5:00pm CT.

The annual ASCO meeting is the world premier scientific event for oncology professionals. This year's meeting will gather more than 30,000 cancer specialists from around the world to discuss the latest advances in cancer care, treatment, prevention and survivorship.

"'The Group Room' at ASCO a decade ago was a progressive step on the part of ASCO in their support of enhanced communications to the patient community and commitment to advocacy. 'The Group Room' was the first live broadcast that ASCO invited to participate at their annual meeting and it illustrates the very proactive role that ASCO and Cancer.Net continues to take on behalf of cancer education. This year's broadcast will take a retrospective look at the clinical advances of the past decade, along with the current state of cancer care as personalized medicine comes to the forefront of oncology," says Selma R. Schimmel, founder and CEO of Vital Options International, host of "The Group Room," and a three-time cancer survivor.

"We're pleased to have 'The Group Room' broadcast their 10th anniversary ASCO show from the floor of ASCO's Annual Meeting," said Julie R. Gralow, MD, Chair of ASCO's Cancer Communications Committee, Director of Breast Medical Oncology at the University of Washington and Fred Hutchinson Cancer Research Center, and Vice-Chair of the Southwest Oncology Group's Breast Cancer Committee. "As we discuss clinical advances over the last decade, this radio program provides a tremendous informational service to the patient and advocacy community by presenting thoughtful perspective and expert review of the latest science in cancer care research."

Dr. Julie Gralow will lead the first hour of the program. Additional guests include:

-- Daniel F. Hayes, MD, Professor of Medicine and Clinical Director, Breast Oncology Program University of Michigan Comprehensive Cancer Center, Ann Arbor. MI;

-- Ronald Blum, MD, Professor of Medicine at the Albert Einstein College of Medicine; Director of Cancer Centers and Programs at Beth Israel Medical Center in NY City;

-- Diane Blum, MSW, Executive Director of CancerCare; Editor-in-Chief of Cancer.Net, ASCO's web site for patients and the public.

The show is heard live in select cities and on XM Satellite Radio's "Talk Radio" XM 165, Internet simulcast at www.vitaloptions.org, where all programs are archived, and podcast on iTunes. Callers enter on-air discussions toll-free at 1-800-GRP-ROOM (1-800-477-7666), toll free numbers in other countries, and by email to info@vitaloptions.org.

This special feature of "The Group Room" is a collaborative effort with ASCO's consumer website, Cancer.Net, providing oncologist-vetted cancer information to help patients and families make informed health care decisions. The broadcast will also be accessible through ASCO at www.cancer.net.

Founded in 1983, Vital Options was the first psychosocial and advocacy organization for young adults with cancer, before expanding into an international cancer communications organization with the launch of "The Group Room®" in 1996. Vital Options is noted for its pioneering and innovative approaches in using media technology to advocate and communicate about cancer. In addition to "The Group Room," Vital Options produces "The CancerNewsMinute®," "CancerTalk(SM)," and "CancerTours™." "The Group Room" is produced in association with Premiere Radio Networks and represented by Take On The Day Productions. The show regularly broadcasts from leading US and European clinical meetings. Vital Options International is a not-for-profit 510(c)(3) headquartered in Southern California. It is also a registered European charity based in France at the American Hospital of Paris, with production partners at Radio Marsden, the Royal Marsden Hospital, London, UK.

The American Society of Clinical Oncology (ASCO) is the world's leading professional organization representing physicians of all oncology subspecialties who care for people with cancer. ASCO's more than 25,000 members from the United States and abroad set the standard for patient care and lead the efforts to discover more effective cancer treatments, increase funding for clinical and translational research and ultimately, improve cancer care for the estimated 10 million people diagnosed with cancer worldwide each year. ASCO publishes the Journal of Clinical Oncology, the preeminent, peer-reviewed medical journal on clinical cancer research and produces Cancer.Net.

This special broadcast is made possible, in part, through support from the partnership between Abraxis BioScience & AstraZeneca, Genentech BioOncology, GlaxoSmithKline Oncology, and Lilly Oncology.


Source: Vital Options

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