Healthcare Industry News:  Magnetic Resonance Imaging 

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 News Release - September 22, 2008

Toshiba Secures Magnetic Resonance Broadlane Live Group Buy Agreement

Industry-Leading Technology and Overall Value Secured Toshiba's MRI Contract, Second CT Contract Announced Earlier This Year

TUSTIN, Calif.--(HSMN NewsFeed)--For the second year in a row, Toshiba America Medical Systems, Inc. was awarded a Magnetic Resonance Imaging (MRI) Live Group Buy contract from Broadlane, a leading healthcare supply chain services company serving healthcare providers throughout the United States. This is the second modality in which Toshiba has achieved such success. In April, Toshiba was awarded a group contract for computed tomography (CT) for the second year in a row.

“Winning the MRI Live Group Buy contract for the second year in a row demonstrates the strength of our Vantage MRI technology,” stated Doug Larm, vice president, Enterprise Business Group, Toshiba. “Using Toshiba’s encompassing team approach, we coupled our technology with excellent service offerings to consistently meet and exceed Broadlane’s expectations of overall value.”

“We are excited that, for the second year in a row, Toshiba won Broadlane’s MRI Live Group Buy,” said Jeffery Woodyard, vice president, Supply Chain Services, Broadlane. “Instead of buying an MRI based on a sales promotion, our clients chose Toshiba because they decided Toshiba had the best technology and provided the best value.”

Broadlane invites medical imaging vendors to present their technology and service highlights for capital equipment to Broadlane clients and participate in live negotiations over a three-day period. This process, called a “Live Group Buy,” facilitates an objective process driven by weighted criteria which yields selection of the best medical equipment with the best price and terms for clients.

About Broadlane

Broadlane is the leading technology-oriented healthcare services company, reducing cost and creating operational efficiencies for thousands of acute care hospitals, ambulatory care facilities, physician practices and other healthcare providers in the United States. Its core services include supply chain management and clinical workforce management services.

Broadlane’s comprehensive supply chain services include:
  • High-powered national and custom contracting for supplies, pharmaceuticals, equipment and purchased services
  • Innovative Procurement Services and purchase transaction management
  • Clinical Services for managing clinical preference items and operating room and cath lab spending
  • Comprehensive Materials Management Services – including outsourcing
  • Informatics – benchmarking, advanced analytics and reporting
  • Supply chain technology and e-commerce
Broadlane Workforce Management™ addresses nurses and allied healthcare practitioners and includes:
  • External shift and agency management services
  • Internal shift management, including electronic shift auctions
  • Regional nurse float pool management and internal agency management
  • E-commerce workforce exchange linking healthcare providers, clinical staff and agencies, enabling efficient shift management and fulfillment and reconciliation
Broadlane's clients include leading providers such as Advocate Health Care, Ascension Health, Beaumont Hospitals, CHRISTUS Health, Continuum Health Partners, Kaiser Permanente, Kindred Healthcare, MedCath Corporation, New Hanover Regional Medical Center, Sisters of Charity of Leavenworth Health System, St. Luke’s Episcopal Health System, Tenet Healthcare, The Health Alliance of Greater Cincinnati, US Oncology and UMass Memorial Health Care.

The company is headquartered in Dallas with offices in Cincinnati, Detroit, Houston, New York City and Oakland. For more information, visit

About Toshiba

With headquarters in Tustin, Calif., Toshiba America Medical Systems markets, sells, distributes and services diagnostic imaging systems, and coordinates clinical diagnostic imaging research for all modalities in the United States. Toshiba Medical Systems Corp., an independent group company of Toshiba Corp., is a global leading provider of diagnostic medical imaging systems and comprehensive medical solutions, such as CT, Cath & EP Labs, X-ray, Ultrasound, MRI and information systems. Toshiba Corp. is a leader in information and communications systems, electronic components, consumer products, and power systems. Toshiba has approximately 191,000 employees worldwide and annual sales of $67 billion. For more information, visit

Source: Toshiba America Medical Systems

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