Healthcare Industry News:  meloxicam 

Biopharmaceuticals Drug Delivery

 News Release - August 18, 2009

Abbott Announces Partnership with Velcera to Bring New Pain Medication for Dogs to Market

ABBOTT PARK, Ill., Aug. 18 -- (Healthcare Sales & Marketing Network) -- Abbott (NYSE: ABT ) announced today they have partnered with Velcera, Inc., a specialty pharmaceutical company focused on pet health, to market the first canine pain management product delivered in a transmucosal mist form. Currently in clinical trials, the product combines the proven pain medication meloxicam, a nonsteroidal anti-inflammatory drug (NSAID) with Velcera's patented Promist(TM) technology, and has been globally licensed for pain management in dogs.

"Abbott Animal Health is dedicated to bringing high quality and innovative treatments to veterinarians and their clients," said Lynn Bromstedt, divisional vice president, Abbott Animal Health. "This revolutionary pain management product will be a great addition to Abbott's existing animal health portfolio and could make medication compliance easier for pet owners."

Promist(TM) technology delivers the active ingredient through a fine mist to the inside cheek or oral cavity of the animal, where it is quickly absorbed through the mucous membranes of the mouth. Studies show the product is bioequivalent with oral liquid formulations, and bioavailability can be as much as ten times that of a tablet formulation, depending on the active ingredient. (1)

In addition to convenience for pet owners, Promist(TM) technology has several other advantages such as increased dosing confidence, faster absorption than delivery with a tablet or liquid and less concern with food interactions.

"Being able to partner with a trusted company like Abbott on a product of this nature is a testament to the importance of this technology," said Dennis Steadman, chief executive officer, Velcera. "This agreement will help bring this new treatment method to market for the benefit of pets and pet owners."

The product will expand Abbott Animal Health's core focus areas, which currently include products in the areas of diabetes, anesthesia, wound care and fluid therapy, in addition to a recently announced partnership for one of the first cancer medicines designed specifically for dogs.

Under the terms of the agreement, both parties have committed to consider future product developments and registrations using the Promist(TM) technology.

About Velcera

Velcera ( is a specialty pharmaceutical company focused on innovation in the expanding pet health market. Velcera's product development targets pet medicines that can provide superior convenience, value and compliance. Product candidates based upon the patented Promist(TM) delivery technology have the potential to improve pet health as pet parents avoid the challenges of getting pets to swallow pills.

About Abbott Animal Health

Abbott Animal Health is dedicated to providing a better future for animals, owners and veterinary professionals. Abbott Animal Health's continuing education programs, comprehensive training tools, on-call expertise and technical service set the standard in the industry. Abbott Animal Health products are trusted at thousands of veterinary hospitals and clinics every day.

About Abbott

Abbott is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs more than 72,000 people and markets its products in more than 130 countries.

Abbott's news releases and other information are available on the company's Web site at


(1) Internal Document. Overview of Company, Technology & Partnering Opportunity to Abbott Animal Health. May 19, 2008. Page 20. Increased Bioavailability. VEL502 Promist vs. Tablet Group Means, Canine. Chart.

Source: Abbott

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