spacer
The Healthcare Sales & Marketing Network celebrates 25 years serving the medical sales & marketing community.Connecting Medical Independent Sales Reps and Distributors with Manufacturers and New Product LinesConnecting Medical Independent Sales Reps and Distributors with Manufacturers and New Product Lines

Healthcare Industry News:  dysphagia 

Devices Orthopaedic Neurosurgery

 News Release - November 3, 2009

LDR's VerteBRIDGE Plating Technology Reaches New Milestone

AUSTIN, Texas, Nov 3--(HSMN NewsFeed)--LDR, a total spine solution company, announced today that since product launch 18 months ago there have been more than 3,000 devices with VerteBRIDGE™ plating technology implanted worldwide. Over 2,500 of these devices have been implanted in the U.S. The ROI-A™ ALIF cage was introduced to the market in June of 2008*, with the ROI-C™ cervical cage following in March 2009*. The use of both products has been steadily growing, and continues to show great potential.

The ROI-A and ROI-C cages both feature the zero-profile, stand-alone VerteBRIDGE plating technology. With its self-guided, curved plating delivered in the plane of the disc through a direct anterior approach, the technology requires less exposure than stand-alone systems secured with screws that must be inserted at oblique angles. Surgeons value the zero-profile design of the ROI-A because it does not require protruding hardware on the anterior lumbar spine. In the cervical spine, the ROI-C cage provides a stand-alone fusion solution that reduces the need for anterior plates and hardware that may contribute to dysphagia, or difficulty swallowing.

Both cages are manufactured from PEEK-Optima® for biocompatibility and radiolucency and feature Tantalum markers for verification of implant positioning. The implants are available in a variety of footprints and heights to match patient anatomy. The ROI-A system includes cages with multiple lordotic angle options, while the ROI-C implant has a domed superior surface to respect the cervical endplate anatomy. These features, in addition to the innovative plating, provide initial and long-term stability. System instrumentation is thoughtfully designed, simple and reliable. Both ROI-A and ROI-C sets include an inserter that protects anatomical structures when placing the cage and applying the VerteBRIDGE plating.

Christophe Lavigne, CEO of LDR, comments, “Since introducing these products we have experienced rapid adoption of the VerteBRIDGE technology and excellent clinical results. As surgeon interest for our innovative products grows, we are aggressively expanding our U.S. sales distribution network. This has proven to be a win-win solution for us and our distributors. As we continue to strengthen our ability to bring innovative technology to the market, now and in the future, our distributors are better able to secure their existing customers, open doors to new ones, and shut out their competition. This is a very exciting time for LDR and we are proud of our accomplishments.”

LDR works closely with surgeons to develop implantable spine systems and instrumentation that restore optimum stability and mobility to patients and to make spine surgery more reproducible and easier to perform. More information is located at www.vertebridge.com and www.ldrholding.com.

*Originally cleared for use as a partial vertebral body replacement

©2009 LDR Holding Corporation, All Rights Reserved

Source: LDR Spine

Issuer of this News Release is solely responsible for its content.
Please address inquiries directly to the issuing company.

Search: LDR Spine 
Search: VerteBRIDGE 
Search: ROI-A 
Search: ROI-C 
Search: spine surgery 
Healthcare Industry NewsFeed  


FindReps - Find Great Medical Independent Sales Reps without recruiter fees.
FindReps - available on the Apple App Store for iPhone and iPad.