Healthcare Industry News:  sanofi-aventis 

Biopharmaceuticals Licensing

 News Release - March 3, 2010

Sanofi-Aventis and Novalar Enter Exclusive License Agreement to Commercialize OraVerse(R) in Germany

sanofi-aventis Deutschland to market first and only local anesthesia reversal agent in largest European dental market

SAN DIEGO, March 3 -- (Healthcare Sales & Marketing Network) -- sanofi-aventis Deutschland GmbH and Novalar Pharmaceuticals, Inc. announced today that they have entered into an exclusive license and distribution agreement in which sanofi-aventis Deutschland will have the right to commercialize and market Novalar's OraVerse in Germany with options to extend the license to additional European countries. OraVerse is the first and only local anesthesia reversal agent that accelerates the return of normal sensation and function following routine dental procedures. OraVerse is approved for use in the U.S. by the Food and Drug Administration and sold by Novalar direct to dentists.

The parties will collaborate to submit the Marketing Authorization Application (MAA) in 2010 in several European countries with an anticipated approval in Germany by 2011. sanofi-aventis will be responsible for the launch of OraVerse in Germany. Novalar will be responsible for supplying product to sanofi-aventis under a supply agreement between the parties. In consideration for the license, sanofi-aventis will pay Novalar a combination of upfront and milestone payments in addition to royalties on product sales.

"sanofi-aventis is a leading pharmaceutical company in Germany with a strong dental franchise. We are eager to add OraVerse to our portfolio of product offerings, which includes our market-leading local anesthetic Ultracain®," said Peter Guenter, General Manager Commercial Operations at sanofi-aventis Deutschland. "This collaboration provides us with an opportunity to launch a first-in-class dental product in Germany."

"sanofi-aventis is the ideal partner to lead the OraVerse sales and marketing efforts in Europe. They not only bring strong brand recognition and expertise in the European regulatory process but also demonstrated success in the dental industry," said Donna Janson, President and Chief Executive Officer at Novalar. "As the largest dental market for local anesthetics in Europe, Germany represents a significant opportunity for the introduction of OraVerse. The commercial network of sanofi-aventis will enable rapid penetration and reach into the target market."

About OraVerse®

OraVerse (phentolamine mesylate) Injection is the first and only local dental anesthesia reversal agent that accelerates the return to normal sensation and function following restorative and periodontal maintenance procedures. OraVerse is indicated for the reversal of soft tissue anesthesia, i.e., anesthesia of the lip and tongue, and the associated functional deficits resulting from an intraoral submucosal injection of a local anesthetic containing a vasoconstrictor. OraVerse is indicated for use only in adults and children 6 years of age or older and weighing at least 15 kg (33 lbs). For more information visit

About Novalar®

Novalar is a specialty pharmaceutical company that partners directly with dental professionals to enrich the patient experience. The company is uniquely positioned to develop targeted oral pharmaceutical products and translate the full value of these novel solutions to clinical practice. For more information, please visit

Source: Novalar Pharmaceuticals

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