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 News Release - June 23, 2010

BioElectronics Welcomes New Additions to Marketing Team

FREDERICK, MD--(HSMN NewsFeed) - BioElectronics Corporation (Pinksheets:BIEL ), developers of innovative pain-relieving medical devices, today announced new additions to their marketing team, comprised of Hudson Levy (Brand Manager for ActiPatch™) and Georgianna Golematis (Brand Manager for Allay™).

"Our new team members will leverage a wealth of expertise in communications and healthcare marketing to manage the brands that BioElectronics represents," said Dr. Richard Staelin, Chairman of the Board of BioElectronics Corporation. "We're excited to have such an accomplished team representing our brands."

Arnon Horev, Vice President of Sales and Marketing

Horev has an extensive healthcare sales and marketing background, mainly from his work at Johnson & Johnson and Bristol-Myers Squibb. He holds an MBA degree from the Fuqua School of Business at Duke University, with a concentration in Marketing and Decision Sciences, and a Health Sector Management certificate. He received his B.Sc. in Life Sciences from Ben Gurion University of the Negev in Israel. Horev is a recipient of Fuqua merit based scholarship and the winner of the IBM Marketing Case Competition.

Hudson Levy, Brand Manager for ActiPatch

Levy is responsible for all marketing and implementation of strategic planning for the ActiPatch brand.

Levy holds an MBA from Duke University's Fuqua School of Business, as well as a Master's degree in Engineering Management and a Bachelor's degree in Mechanical Engineering. Prior to joining BioElectronics, Hudson spent three and a half years at Johnson & Johnson where he completed their Leadership Development Program. While at the company, Hudson led projects ranging from new product development to sales strategy, as well as brand management. Most recently, Hudson developed a launch strategy for one of J&J's newest medical devices which was introduced earlier this year.

Georgianna Golematis, Brand Manager for Allay

Golematis is responsible for all marketing and implementation of strategic planning for the Allay brand.

Prior to joining BioElectronics, Georgianna worked for IDEA Fund Partners, a VC firm in Research Triangle Park, NC. There, she was responsible for due diligence, financial modeling, and marketing strategy consultation for Hi-Tech and Healthcare investments. Before IFP, Georgianna was a Senior Engineer at General Dynamics. There, she led the product development of software applications for future technologies.

Georgianna holds an M.B.A. and a Certificate in Health Sector Management from Duke University's Fuqua School of Business and a B.S.E. in Computer Science Engineering from the University of Michigan.

About BioElectronics Corporation

BioElectronics Corporation (Pinksheets:BIEL ) is the maker of safe, inexpensive, drug-free medical devices and patches that deliver pulsed electromagnetic energy to relieve pain and inflammation. The Company's wafer thin patches contain an embedded microchip and battery that deliver pulsed electromagnetic energy, a clinically proven and widely accepted anti-inflammatory and pain relief therapy that heretofore has only been possible to obtain from large, facility-based equipment. BioElectronics markets and sells its current products under the brand names ActiPatch™, RecoveryRx™, Allay™ Menstrual Pain Therapy and HealFast™ Therapy for cats, dogs and horses. The Company is headquartered in Frederick, MD. For more information, visit

Source: BioElectronics

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