Healthcare Industry News:  Roche Diagnostics 

Diagnostics Personnel

 News Release - July 9, 2010

HYCOR Biomedical Announces Appointment of Richard Hockins as Vice President, Sales and Marketing

GARDEN GROVE, Calif., July 9 -- (Healthcare Sales & Marketing Network) -- HYCOR Biomedical Inc., a leading manufacturer and marketer of in vitro diagnostic products for the global allergy, autoimmune and urinalysis markets used in clinical laboratories throughout the world, today announced the appointment of Richard Hockins to the position of Vice President, Sales and Marketing.

Mr. Hockins comes to HYCOR with over 15 years of management experience in sales and marketing in the pharmaceutical, life sciences and in vitro diagnostics sectors. He has held various leadership positions to include Director of Marketing and Service BRAHMS biomarkers unit of Thermo Fisher Scientific, Director of Marketing Exagen Diagnostics, Inc., as well as sales and marketing roles for Roche Diagnostics, and Gen-Probe.

Mr. Hockins has a Bachelor's of Science from the University of Tennessee, Martin, a Master's in Biomedical Research from East Tennessee State University, and an MBA from Anderson University.

"The immediate goal for HYCOR is to build an outstanding brand in the clinical diagnostic market," said Dick Aderman, HYCOR Biomedical president and chief executive officer. "Richard is a results-driven sales and marketing professional, and we are delighted to have him lead our global sales and marketing team. His expertise will contribute to the success of our new allergy product launches, enhance our efforts to support our clinical and distributor business partners while helping HYCOR build our global market share in allergy, autoimmune, urinalysis and infectious disease."

Commenting on his new position, Mr. Hockins, said, "With my extensive experience in medical sales and marketing in the clinical laboratory sector, I am excited to be a part of helping to reinvigorate this outstanding organization under Dick's leadership. As an independent company we will better leverage our technology to improve patient care and create a stronger competitor in the diagnostics industry."

About HYCOR Biomedical, Inc.

Founded in 1981 and based in Garden Grove, California, HYCOR is a global manufacturer and marketer of in vitro diagnostics products. A series of acquisitions since its founding have expanded the company's presence into urinalysis, allergy and autoimmune products used in clinical laboratories, hospitals and doctors' offices worldwide. Among its products, HYCOR markets the HYTEC™, KOVA® and AUTOSTAT™ brands. The company is focused on delivering products that provide the highest value to clinicians through innovation, reliability and customer service. For more information, please visit

Source: HYCOR Biomedical

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