Healthcare Industry News: tissue ablation
News Release - June 8, 2011
BSD Medical Adds a Third Major U.S. Distributor and Two New Direct Regional Sales Managers for MicroThermX(R) Microwave Ablation Products
SALT LAKE CITY--(Healthcare Sales & Marketing Network)-- BSD Medical Corporation (NASDAQ:BSDM ) (Company or BSD) (www.BSDMedical.com), a leading provider of medical systems that utilize heat therapy to treat cancer, announced today that the Company has signed an agreement with a third major U.S. distributor (the Distributor) for sales and distribution of the MicroThermX® Microwave Ablation (MicroThermX®) line of products. The Distributor is a leading specialty distributor of medical products in the United States with a proven track record in successful market launches in the field of thermal ablation. The MicroThermX® provides a strategic fit to its product portfolio.The Distributor has a history of identifying and selling leading edge, high quality products to the interventional radiology market and has a dedicated team of veteran sales personnel who have extensive clinical expertise.
As part of its strategic initiative to capitalize on the large ablation market, BSD is nearing its goal of establishing a U.S., exclusive, specialty distribution network that provides nationwide sales coverage for the MicroThermX® line of products. Distributors have been selected on the basis of their current synergistic product sales mix and focus in the field of interventional oncology/radiology.
To support the distribution network and increase BSD Medical’s direct selling capabilities, two additional Regional Sales Managers have been hired in the central and western areas of the United States. These recent events, coupled with recently signed distribution partnerships, brings established U.S. coverage to near completion and a step away from BSD’s target goal of coast-to-coast sales representation.
About the MicroThermX® Microwave Ablation System
The MicroThermX® Microwave Ablation System is a compact, mobile, state-of-the-art, proprietary system that includes a microwave generator, single-patient-use disposable antennas, and a thermistor-based temperature monitoring system. The innovative design of the MicroThermX® is the first of its kind that allows delivery of higher power levels using a single generator. The MicroThermX® utilizes innovative synchronous phased array technology that was developed and patented by BSD to provide larger and more uniform zones of ablation during a single procedure. The MicroThermX® introduces into the Company’s product line an innovative, high-end disposable that is used in each ablation treatment, and will provide a significant ongoing revenue stream. The soft tissue ablation world market potential is estimated to exceed $2.3 billion. The U.S. Food and Drug Administration (FDA) has granted the Company a 510(k) clearance to market the MicroThermX® for ablation of soft tissue. BSD has also received CE Marking for the MicroThermX® System, which allows BSD to market the MicroThermX® system in Europe. CE Marking is also recognized in many countries outside of the EU, providing BSD the ability to market the MicroThermX® to a number of international markets.
About BSD Medical Corporation
BSD Medical Corporation develops, manufactures, markets and services systems to treat cancer and benign diseases using heat therapy delivered using focused radiofrequency (RF) and microwave energy. BSD’s product lines include both hyperthermia and ablation treatment systems. BSD’s hyperthermia cancer treatment systems, which have been in use for several years in the United States, Europe and Asia, are used to treat certain tumors with heat (hyperthermia) while increasing the effectiveness of other therapies such as radiation therapy. BSD’s microwave ablation system has been developed as a stand-alone therapy to ablate and destroy soft tissue. The Company has developed extensive intellectual property, multiple products in the market and well established distribution in the United States, Europe and Asia. Certain of the Company’s products have received regulatory approvals in the United States, Europe and China. For further information visit BSD Medical's website at www.BSDMedical.com.
Statements contained in this press release that are not historical facts are forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to risks and uncertainties detailed in the Company's filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date on which such statements are made, and the Company undertakes no obligation to update such statements to reflect events or circumstances arising after such date.
Source: BSD Medical
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