Devices Orthopaedic Personnel

 News Release - July 6, 2011

Jay Farris Joins Small Bone Innovations, Inc. as National Sales Director, North America

Helped Pioneer New Strategies in ‘C-suite’ Sales and Establishing a New Gold Standard in Medical Device Reprocessing

NEW YORK--(Healthcare Sales & Marketing Network)-- Small Bone Innovations, Inc. (SBi), an orthopedics company focused exclusively on serving patients and their physicians with technologies and treatments for joint repair (arthroplasty) and trauma reconstruction around the small bones & joints (SB&J) of the thumb, fingers, hand, wrist, elbow, toes, and foot & ankle, announced that Jack ‘Jay’ Farris, a 20-year veteran of medical device and health care product sales, service and marketing, has joined the company as National Sales Director, North America.

Mr. Farris, who helped to transform manufacturer sales strategies to hospital ‘C-suite’ executives and effect a transition from single-use to the more cost effective reprocessing of medical devices, will report to Anthony G. Viscogliosi, SBi Chairman & Chief Executive Officer. He will have direct responsibility for sales of the company’s SB&J portfolio in North America, including its market leading STAR™ total ankle replacement system.

“Jay pioneered a strategy and developed a team at Alliance Medical and its successor companies that helped spur rapid sales growth among hospital purchasing authorities. His experience and drive will be invaluable in building SBi’s sales organization as we enter the next phase of the STAR ankle program and consolidate our market leadership in upper and lower limb technologies,” Mr. Viscogliosi said.

Mr. Farris added: “I have followed the impressive trajectory of SBi’s growth and leadership in the SB&J market, led by the remarkable STAR ankle technology. There are many parallels between the development of medical device reprocessing and total ankle Arthroplasty. For example, the need to persuade Chief Safety Officers, as well as other decision-makers in the hospital purchasing chain of command, to appreciate STAR’s cost effectiveness and safety features versus fusion in treating a complex disease such as ankle arthritis.”

Earlier in his career, Mr. Farris held senior sales positions with Paragon Healthcare Corp., a device reprocessing company and the surgical services company, Medical Alliance Inc., where he began to establish extensive links with hospitals, surgeons and other health care providers in North America.

Mr. Farris earned a BS in Geology from the University of Oklahoma.

About Small Bone Innovations, Inc.

Small Bone Innovations, Inc. (SBi) was founded in 2004 by Viscogliosi Brothers, LLC (VB), the New York-based merchant banking firm that specializes in the musculoskeletal/orthopedics sector. SBi was the first company to focus purely on small bones & joints by integrating established companies and professionals in the field. It offers a broad, clinically proven portfolio of products and technologies to treat trauma and diseases in the small bones & joints.

SBi has facilities in New York, NY, Morrisville, PA, Péronnas, France, Donaueschingen, Germany, and Kuala Lumpur, Malaysia and has sold its products in 46 countries. For a notice on Forward Looking Statements and more information about SBi, please visit: http://www.totalsmallbone.com/us/press.php4

Source: Small Bone Innovations

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