Healthcare Industry News:  MicroThermX 

Devices Surgery Oncology Distribution

 News Release - November 29, 2011

BSD Medical Signs Exclusive Distribution Agreement with Synapse Medical Ltd. for Distribution of the MicroThermX(R) Microwave Ablation Line of Products in Ireland and Northern Ireland

SALT LAKE CITY--(Healthcare Sales & Marketing Network)-- BSD Medical Corporation (NASDAQ: BSDM ) (Company or BSD) (www.BSDMedical.com), a leading provider of medical systems that utilize heat therapy to treat cancer, announced today that the Company has signed an exclusive agreement with Synapse Medical Ltd. (Synapse) for the sale and distribution of the MicroThermX® Microwave Ablation (MicroThermX®) line of products in Ireland and Northern Ireland. Synapse Medical is a premier specialty distributor of medical devices in Ireland and Northern Ireland and represents a number of leading medical device companies. Synapse sells strategically adjacent products to the same clinicians and market targeted for MicroThermX®. Synapse is a subsidiary of SISK Healthcare, which is part of the SISK Group. The SISK Group was established in 1859 and has annual revenues in excess of €1 billion.

Synapse has already placed an opening order for MicroThermX® equipment and SynchroWave antennas. Synapse Medical has a successful track record of bringing new technology to the Irish medical markets. Its sales and distribution network will ensure that a dedicated team of medically trained sales representatives are presenting the advantages of the MicroThermX® to interventional oncologists throughout Ireland and Northern Ireland.

“We are excited to be selected as the new MicroThermX® distributor for Ireland and Northern Ireland,” said William Costello, Managing Director of Synapse. “This product addition greatly enhances our current strategy to penetrate the interventional radiology market with a new focus on the subspecialty of interventional oncology.”

About the MicroThermX® Microwave Ablation System

The MicroThermX® is a compact, mobile, state-of-the-art, proprietary system that includes a microwave generator, single-patient-use disposable antennas, and a thermistor-based temperature monitoring system. The innovative design of the MicroThermX® is the first of its kind that allows delivery of higher power levels using a single generator. The MicroThermX® utilizes innovative synchronous phased array technology that was developed and patented by BSD to provide larger and more uniform zones of ablation during a single procedure. The MicroThermX® introduces into the Company’s product line innovative, high-end disposables (SynchroWave antennas) that are used in each ablation treatment and will provide a significant ongoing revenue stream. The soft tissue ablation world market potential is estimated to exceed $2.3 billion. The U.S. Food and Drug Administration (FDA) has granted the Company a 510(k) clearance to market the MicroThermX® for ablation of soft tissue. BSD has also received CE Marking for the MicroThermX® System, which allows BSD to market the MicroThermX® in Europe. CE Marking is also recognized in many countries outside of the EU, providing BSD the ability to market the MicroThermX® to a number of international markets.

About BSD Medical Corporation

BSD Medical Corporation develops, manufactures, markets and services systems to treat cancer and benign diseases using heat therapy, which is delivered using focused radiofrequency (RF) and microwave energy. BSD’s product lines include both hyperthermia and ablation treatment systems. BSD’s hyperthermia cancer treatment systems, which have been in use for several years in the United States, Europe and Asia, are used to treat certain tumors with heat (hyperthermia) while increasing the effectiveness of other therapies such as radiation therapy. BSD’s microwave ablation system has been developed as a stand-alone therapy to employ precision-guided microwave energy to ablate (destroy) soft tissue. The Company has developed extensive intellectual property, multiple products in the market and established distribution in the United States, Europe and Asia. Certain of the Company’s products have received regulatory approvals and clearances in the United States, Europe and China. For further information visit BSD Medical's website at www.BSDMedical.com.

Statements contained in this press release that are not historical facts are forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to risks and uncertainties detailed in the Company's filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date on which such statements are made, and the Company undertakes no obligation to update such statements to reflect events or circumstances arising after such date.


Source: BSD Medical

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