Healthcare Industry News: kyphoplasty
News Release - March 23, 2012
Ascendx Spine(TM) Appoints Eric W. Gilbert as Vice President of Sales & Marketing for its U.S. OperationsWINTER PARK, Fla.--(Healthcare Sales & Marketing Network)--Ascendx Spine™ (www.ascendxspine.com) announced today that it has appointed Eric W. Gilbert as Vice President of Sales & Marketing for its U.S. operations, effective immediately.
“Eric will play a lead role in rolling out the U.S. launch of our initial FDA-cleared product, the Ascendx Acu-Cut VCF Augmentation System,” said Julian M. Mackenzie, CEO of Ascendx Spine.
Mr. Gilbert holds a bachelor’s degree in business administration with a marketing focus from Western Michigan University.
A vertebral compression fracture (VCF) forces a vertebra to collapse, and the spinal column above it to assume an abnormal forward curve, resulting in considerable back pain and a hunchbacked appearance. Current standard procedures for treating VCFs are ‘Vertebroplasty’ and ‘kyphoplasty.’ The Acu-Cut Vertebral Augmentation System is designed to be an alternate solution for physicians who are currently treating VCF patients. Acu-Cut is a uni-pedicular vertebral augmentation system that creates a cavity for precise cement placement. While traditional technologies require passing next to both sides of the spinal cord to reach the entire vertebral body, the Acu-Cut Vertebral Augmentation System is designed to achieve this through single-sided access.
About Ascendx Spine™
Based in Winter Park, Florida, Ascendx Spine™ is a medical device company focused on the development and commercialization of innovative orthopedic devices for the spine and trauma markets.
Source: Ascendx Spine
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