Healthcare Industry News:  IDEV Technologies 

Devices Interventional

 News Release - June 8, 2012

IDEV Technologies Introduces SurePath(TM) Guidewires

Proprietary Alloy Provides Unique Combination of Strength, Flexibility

WEBSTER, Texas, June 8, 2012 -- (Healthcare Sales & Marketing Network) -- IDEV Technologies, Inc. (IDEV), an emerging innovator in peripheral vascular devices, announced the United States introduction and launch of a new line of interventional guidewires manufactured with a proprietary alloy combining strength with flexibility.

The SurePath™ Guidewires are intended for everyday use in peripheral and coronary procedures, and were developed to be stronger than standard nitinol wires while simultaneously being more flexible than standard stainless steel wires. The proprietary SurePath alloy displays excellent kink resistance, pushability, and steerability.

"We're excited to introduce these wires to the market," commented Trent Reutiman, IDEV's Vice President of Global Commercial Operations. "Different catheter-based procedures and physician preferences demand a range of guidewire characteristics and we believe that SurePath fills a significant gap in the marketplace for a device with a unique combination of strength and flexibility. SurePath is another example of IDEV bringing to market differentiated products that make a real difference to physicians and patients."

Dr. Matthew Selmon from Austin Heart in Austin, TX remarked, "The shapeable tip holds well, and the torque was excellent. The wire works well as an everyday workhorse guidewire."

The SurePath Guidewires will be introduced at the New Cardiovascular Horizons annual meeting in New Orleans June 6th-9th, and are available for sale throughout the United States.

This latest product introduction is consistent with the strategic vision and direction of the company. "The SurePath Guidewire is unique to the market, and we will continue to expand our product platforms as we find appropriate applications of existing technology, or develop new products that deliver clear patient benefits," said Christopher M. Owens, President and CEO.

About IDEV Technologies, Incorporated

IDEV Technologies, Incorporated (IDEV) is an innovator and developer of next generation medical devices for use in interventional radiology, vascular surgery and cardiology. IDEV's worldwide headquarters is located in Webster, Texas and its European headquarters is located in Beuningen, The Netherlands.


Source: IDEV Technologies

Issuer of this News Release is solely responsible for its content.
Please address inquiries directly to the issuing company.



FindReps - Find Great Medical Independent Sales Reps without recruiter fees.
FindReps - available on the Apple App Store for iPhone and iPad.