Healthcare Industry News: ultrasound
News Release - October 22, 2012
Varian Medical Systems Expands Market Leadership Position at 2012 ASTRO Meeting in BostonCompany will unveil new technologies as well as a portfolio of comprehensive oncology IT solutions
BOSTON, Oct. 22, 2012 -- (Healthcare Sales & Marketing Network) -- ASTRO Booth #5019 -- Varian Medical Systems (VAR) will showcase new technologies that highlight its expanding leadership position in the radiation oncology market at the 54th annual meeting of the American Society for Radiation Oncology (ASTRO) in Boston starting on Sunday. The company will exhibit a portfolio of comprehensive oncology IT solutions, a real-time planning tool for ultrasound-guided high-dose-rate brachytherapy treatment planning*, and new capabilities* of the Calypso® system for real-time tumor tracking and motion management that will further expand the indications for use to include the treatment of lung cancer.
The Varian/Siemens Partnership Expands
Siemens Healthcare will exhibit advanced diagnostic imaging technology within the Varian booth at ASTRO this year. The strategic global partnership between the two companies, first announced in April, will expand into North America as of October 26, 2012. The partnership covers the mutual marketing and representation of products for imaging and treatment in radiation oncology and includes the development of software interfaces between Siemens and Varian treatment systems.
"This partnership will make it possible for us to accelerate innovation and provide more efficient and effective end-to-end imaging and treatment solutions that draw on the strengths of each company," said Karla Donohoe, senior director of strategic planning and business integration at Varian.
Software for Treatment Planning and Care Management
The latest releases of Varian's software products will also be demonstrated, including international versions in four additional languages for key emerging markets. "Varian is the #1 global oncology software leader and our plans are to continue to focus on supporting cancer treatment centers with world-class oncology software systems," said Chris Toth, vice president of marketing for Varian's Oncology Systems business.
IMV: Varian #1 on Key Performance Attributes
Varian's Customer Support Services organization has been rated #1 among linear accelerator manufacturers in six out of nine key performance attributes, including net promoter score, overall manufacturer performance, and probability of repurchase. The rankings were recently announced by IMV, Ltd., an independent healthcare market research firm that analyzes service trends in the imaging industry.**
"The net promoter score is a measure of how often customers said that they would be likely to recommend Varian technology to a colleague. Our score on that measure was 24 percent above the industry average," said Kevin O'Reilly, senior director of product marketing for Varian's Oncology Systems business. "It's gratifying to have this affirmation of our quality efforts as we prepare to share all our latest developments at ASTRO this year."
"Our Next Move Against Cancer"
Varian will also hold a special event, "Our Next Move Against Cancer," on Sunday, October 28, at 2:07 p.m. in the Varian booth. All ASTRO participants are invited to attend.
*These statements refer to technologies that are pending FDA 510(k) clearance and not yet available for sale.
**The ServiceTrak™ Imaging 2012: Radiation Oncology Accelerators report published by IMV, Ltd., a research company that analyzes service trends in various medical technology sectors and rates manufacturers' performance on the basis of telephone interviews with customers.
About Varian Medical Systems
Varian Medical Systems, Inc., of Palo Alto, California, is the world's leading manufacturer of medical devices and software for treating cancer and other medical conditions with radiotherapy, radiosurgery, and brachytherapy. The company supplies informatics software for managing comprehensive cancer clinics, radiotherapy centers and medical oncology practices. Varian is a premier supplier of tubes, digital detectors, and image processing workstations for X-ray imaging in medical, scientific, and industrial applications and also supplies high-energy X-ray devices for cargo screening and non-destructive testing applications. Varian Medical Systems employs approximately 6,000 people who are located at manufacturing sites in North America, Europe, and China and approximately 70 sales and support offices around the world. For more information, visit http://www.varian.com .
Source: Varian Medical Systems
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