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 News Release - July 10, 2018

Philips Launches the New Sonicare ProtectiveClean Electric Toothbrush Range Offering an Amazingly Effective, yet Gentle Clean

Latest toothbrush range in the Sonicare portfolio is designed to let users know when they are brushing too hard, helping to protect gums

STAMFORD, Conn., July 10, 2018 -- (Healthcare Sales & Marketing Network) -- Philips Sonicare launches the new Philips Sonicare ProtectiveClean toothbrush range, its newest electric toothbrushes designed for users who want an effective, yet gentle clean. Featuring unique pressure sensors, Philips Sonicare ProtectiveClean offers three models that alert users when they are applying too much pressure, for a brushing experience that delivers healthier gums, cleaner teeth and a whiter smile.

An effective, yet gentle clean

Philips Sonicare ProtectiveClean is designed to address consumer concerns that brushing with their existing toothbrush could be damaging their teeth and gums in the process. Further, the three models in the range allow users to choose a model that helps address their specific oral healthcare needs:

  • Philips Sonicare ProtectiveClean 4100 with Optimal Plaque Control brush head is designed to remove up to seven times more plaque than a manual toothbrush1
  • Philips Sonicare ProtectiveClean 5100 with Optimal Gum Care brush head is designed to improve gum health by up to 100%2
  • Philips Sonicare ProtectiveClean 6100 with DiamondClean brush head is designed to remove up to 100% more stains for whiter teeth in only one week3

Each model features advanced sonic technology, with 31,000 brushstrokes per minute. Philips Sonicare's unique sonic sweeping motion is carefully calibrated to create gentle microbubbles that reach deep between teeth to provide an exceptional clean feeling.

"At Philips Sonicare, we believe there is always a way to make life better, and that includes offering new, innovative products in our portfolio," said Alexander Harris, Senior Marketing Director, Philips Oral Healthcare. "We understand that consumers want to protect their teeth and gums, while also achieving an exceptional clean in between dental visits. With this new innovation, we are able to provide an effective, at-home solution that can also be easily used on the go."

New BrushSync technology

All three brush heads – Optimal Plaque Control, Optimal Gum Care and DiamondClean – now feature new BrushSync technology, to notify users with a light on the handle when it's time to swap out their brush head for maximum efficacy. A built-in microchip in the handle connects automatically with the brush head to select the optimal cleaning mode and intensity setting. For consumers who prefer a further customized brushing experience, Philips Sonicare ProtectiveClean 5100 and 6100 include three cleaning modes: Clean, Gum Care and White. Philips Sonicare ProtectiveClean 6100 is also equipped with three intensity settings.

Philips Sonicare ProtectiveClean 4100 Plaque Control ($69.99), Philips Sonicare ProtectiveClean 5100 Gum Health ($89.99) and Philips Sonicare ProtectiveClean 6100 Whitening ($129.99) are now available in various colors on and, as well as major retailers. Philips Sonicare ProtectiveClean 5100 and 6100 models also include a travel case so users can keep their toothbrush fully charged for an effective, yet gentle clean on the go.

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About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2017 sales of EUR 17.8 billion and employs approximately 74,000 employees with sales and services in more than 100 countries. News about Philips can be found at

1 Philips data on file 2017

2 Philips data on file 2017

3 Philips data on file 2017

Source: Royal Philips

Issuer of this News Release is solely responsible for its content.
Please address inquiries directly to the issuing company.

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