Healthcare Industry News: ION Solutions
News Release - October 9, 2007
Tri-anim Announces Tri-anim Surgical Solutions as New Name for Surgical Division
SYLMAR, Calif.--(HSMN NewsFeed)--Tri-anim, the nation's largest provider of specialty sales and distributION Solutions for healthcare, announced today that their Surgical Division will now be known as Tri-anim Surgical Solutions.In December 2004, Tri-anim added a surgical division as a new platform to its distribution organization expanding the scope of its portfolio of specialty healthcare products with a focus on specialty medical devices for use in the operating room. Currently this division alone has over 30 surgical sales representatives and plans to expand in 2008.
"When we launched the surgical division our vision was to provide a national sales, marketing and distribution platform for small and mid-sized surgical product companies, which usually could only receive regional exposure, at best, from a single distribution partner," said Bob Byers Jr., Tri-anim founder and CEO. "Tri-anim has enabled companies to grow the sales of targeted specialty healthcare products by a consistent 20% to 30%, year after year, in the Acute Care and EMS markets through a large, clinically trained national sales force. We feel that the surgical market enables us to continue to provide innovative products to the clinicians and patients, while providing greater value to the surgical user," continued Mr. Byers.
"The surgical division keeps breaking new ground in establishing a national presence that impacts the marketplace. Earlier this year, Tri-anim released the Tri-anim Surgical Solutions brand of high quality surgical products and we have had a very positive response to our branding strategy," said Dale Clendon, Tri-anim Vice President, Sales and Marketing. "Since Tri-anim's value proposition and strong brand extends far beyond products alone, it was a logical decision for us to expand the brand to Tri-anim Surgical Solutions and accelerate our ability to impact this exciting market," continued Mr. Clendon.
About Tri-anim
For more than 30 years, Tri-anim has met the needs and exceeded the expectations of providers throughout the healthcare continuum, including emergency medical services (EMS), hospitals, long-term care facilities, surgery centers and nursing homes. All in stock orders received -- until 5 pm -- are shipped the same day from one of 13 distribution centers nationwide.
Tri-anim is an industry leader providing e-commerce solutions enabling customers a faster and more efficient procurement method for purchasing medical products. The e-Quick® System, a proprietary patent pending technology, allows customers to place a five-line order in less than 45 seconds. For more information go to www.Tri-anim.com.
Source: Tri-anim
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