Healthcare Industry News: VBR System
News Release - October 22, 2012
New Product Launch: HAWKEYE(TM) Vertebral Body Replacement (VBR) System
KNOXVILLE, Tenn.--(Healthcare Sales & Marketing Network)--Choice Spine, a Knoxville, TN-based spine company, announces the launch of the HAWKEYE™ VBR System. The HAWKEYE™ VBR System was designed by a surgeon panel with the goal of simplifying vertebral body replacement.The HAWKEYE VBR System will have implants:
- With 6° and 0° of lordosis
- 21 different heights, ranging from 10mm-50mm
- 2 different footprints--12 mm x 14 mm and 14 mm x 16 mm
- Easy to use instrumentation
Anderson Collins, director of product development, commented, “The HAWKEYE VBR System fills a gap in our product offering and adds another 'core' element to our product line to make us more competitive in the current spine landscape. As the spine arena becomes more competitive, we want to make sure that our distributors have the most complete line available to sell to spine surgeons across the country,” he said.
Marty Altshuler and Rick Henson, Choice Spine Principals, are very excited about the new system. “It is important that we continue to complete our product line. With the launch of this new spine system, we are coming even closer to competing with the giants in the spine space. As more and more surgeons begin using our products, we need to make sure we are addressing their needs in the operating room,” said Henson.
Altshuler was very quick to add to the company’s commitment to product development. “It is important that they sell what’s in their bag. We want to make sure that their bag is filled with all the implant systems that they need to address every major spine indication. Our distributors are doing a good job, but with more innovative spine systems, they will be able to compete with other systems currently in the market. This is our commitment. We would not be such a strong company without the commitment from our distribution partners. Collectively, we can move forward by making Choice Spine the choice for every spine surgeon,” he added.
Source: ChoiceSpine
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